ITB Rewind: How AI Agents Are Disrupting Hotel Reservations and Revenue Strategy
Vinicio Borsi, founder of DB Strategy, believes that AI is no longer just a tool for hotels—it's rewriting the rules of reservations and revenue management. While predictive AI models have been around for years, the next step is AI agents, fully autonomous systems that will dynamically optimize pricing, analyze real-time market conditions, and execute booking strategies without human input.
This shift is more than just an evolution—it's a revolution. Traditional AI-powered revenue management focused on forecasting and insights, but AI agents take action, making instant, data-driven decisions to maximize revenue. As Borsi puts it, this new wave of AI will break away from legacy systems, fundamentally changing how hotels sell their inventory and compete in the market. With AI taking a more proactive role in revenue strategy, the future of hotel booking will be faster, smarter, and more efficient than ever before.