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Beyond PMS: How Mews is Redefining Hospitality Tech – Matthijs Welle, CEO

At ITB Berlin, Matthijs Welle, CEO of Mews, shared how they're moving beyond PMS to build a hospitality cloudthat streamlines guest experiences, revenue management, and automation. From AI-driven personalization to dynamic pricing for everything—not just rooms, he explains how tech is reshaping hospitality.

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Mews is the operating system for hospitality, unifying workflows across revenue, operations and the guest journey so teams can automate the mundane and focus on memorable guest experiences. The Mews platform spans PMS, POS, RMS, Housekeeping, and Payments, helping hoteliers move from property management to profit management. Powering 15,000 customers across 85 countries, the company was named Best PMS (2024, 2025, 2026), Best POS (2026) and...