At ITB Berlin, Dhiraj "DJ" Singh, VP of Global Sales at Canary Technologies, shared how AI is reshaping guest engagement, streamlining hotel operations, and increasing revenue. With Canary Technologies powering over 20,000 hotels in 90 countries, Singh highlighted how conversational AI and voice automation are addressing the 40% of guest calls that go unanswered. By leveraging AI-driven virtual assistants, hotels can eliminate long phone queues, automate common inquiries, and even handle bookings, allowing front desk teams to focus on in-person hospitality. Singh predicts that within 3–5 years, AI will seamlessly manage 100% of inbound calls and text inquiries, setting a new industry standard for guest service.

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