Video

ITB Rewind: Carlos Martin-Rios on Rethinking Sustainability in Hospitality

At ITB Berlin, Carlos Martin-Rios, professor at EHL Hospitality Business School, challenged the way hotels approach sustainability. While businesses show goodwill, many lack the expertise to implement real change. From greenwashing risks to the hidden cost of carbon offsets, he explains why sustainability needs a strategy—not just passion.

EHL
School-University

EHL Hospitality Business School (Lausanne) is an ambassador for traditional Swiss hospitality and has been a pioneer in hospitality education since 1893 with over 25,000 alumni worldwide and over 120 nationalities. EHL is the world's first hospitality management school that provides university-level programs at its campuses in Lausanne and Chur-Passugg, as well as online learning solutions.