ITB Rewind: Beyond Spas - Rethinking Wellbeing in Hospitality
At ITB Berlin, Valentina Clergue, assistant professor of marketing at EHL, debunked the biggest misconceptions about wellbeing in hospitality. It's not just spas, not just for luxury hotels, and not just for guests. From better food and sleep to work-life balance for employees, she explains why wellbeing must be a core hospitality strategy.