The hospitality industry has long been suffering from failing to attract and bind talent. The labour turnover rate is shocking: According to the U.S. Bureau of Labor Statistics, hospitality employees quit their job two to three times more often compared to other industries. Researchers have painted a similar picture with employee turnover rates of anywhere between 60% to 300% across the hospitality industry. A stressful work environment, low wages, stringent rules, and hierarchies, as well as a lack of identification and purpose, might be some of the reasons behind this situation. With a new generation entering the labour market, can sustainability be a determining criterion to attract talent? And if so, what kind of sustainability commitment are young people looking for in their prospective employer? New talent will inevitably impact the existing workforce and is as such an opportunity to manifest sustainability further into the corporate culture. Workforce cooperation and cultural integration are vital factors for a thriving sustainability engagement. What steps can be taken to turn employees into sustainability ambassadors? Ultimately, how can a culture of sustainability be achieved in hotels?

Julia Massey
Julia Massey
Sustainability Manager and Advisor
Jonathon Day
Jonathon Day
Associate Professor and Graduate Program Director School of Hospitality and Tourism Management
Suzann Heinemann
Suzann Heinemann
Founder and CEO of InfraCert GmbH
Viktoria Schünemann
Viktoria Schünemann
Co-Founder at POPCORN Consulting
Friederike Vinzenz
Friederike Vinzenz
Expert for Sustainability Communication & Founder at RoomFor
Franziska Altenrath
Franziska Altenrath
Co-Founder at TUTAKA
Henri  Kuokkanen
Henri Kuokkanen
Associate Professor at Institut Paul Bocuse
Florian Kaefer
Florian Kaefer
PhD, Founder & Editor, Sustainability Leaders Project
Willy Legrand
Willy Legrand
Professor of Hospitality Management at the IU International University of Applied Sciences, Germany
Aurora  Dawn Benton
Aurora Dawn Benton
Founder & CEO, Astrapto
Benjamin  Lephilibert
Benjamin Lephilibert
Founder & CEO, LightBlue Environmental Consulting
Christopher Warren
Christopher Warren
Founder of My Green Butler

Responsible sustainable practices that involve all staff create a much more dynamic and positive work environment. The global challenges we face today are very much forefront in the minds of young staff seeking a career in a business that cares. I have found you attract more committed staff who willingly make more of an effort in the knowledge that your business has integrity. Just as a business must now accept that profit is not the only KPI but social and environmental factors are equally important, so is it true that good employees/colleagues are motivated by more than money. We recommend creating social compacts with staff to build that foundation for positive dynamics.