On the sustainability front, the global hotel industry has largely taken an evolutionary approach: measured technological, organization and social innovations and gradual improvement of products, processes and strategies to deal with environmental, social and economic challenges. Data on industry emissions [1, 2] suggest that this approach has been largely insufficient in light of required decarbonization. However, a turning point has been reached with a growing number of prominent hospitality players demonstrating commitments, ramping up efforts and fostering greater collaboration across the supply and value chain with climate neutrality as the overriding goal. This is equally about safeguarding the license to operate as it is about seizing product and market opportunities. Beyond net zero, there are calls for the hospitality sector to harness its 'regenerative' potential by supporting communities and restoring ecosystems where it operates - whether that is in remote places or urban centres. We may be experiencing more transformational changes in the way we understand, conduct, manage and market hospitality but the path is filled with roadblocks and obstacles.

From your perspective:

  • In your organization, which sustainability goal(s) are you excited about? 
  • What or who drives the sustainability agenda in your organization?
  • What are the predominant roadblocks ahead to succeed in this sustainability transformation?
IDeaS - A SAS Company

This viewpoint is co-created with IDeaS a SAS company
More information

Inge Huijbrechts
Inge Huijbrechts
Global Senior VP Sustainability, Security and Corporate Communications for Radisson Hotel Group
Kenneth  Macpherson
Kenneth Macpherson
CEO, Europe, Middle East, Asia and Africa (EMEAA), IHG Hotels & Resorts
Marloes Knippenberg
Marloes Knippenberg
CEO of Kerten Hospitality
Michael Levie
Michael Levie
Co-Founder at KUBE Ventures
Cinn Tan
Cinn Tan
Chief Sales and Marketing Officer - Pan Pacific Hotels Group (PPHG)
Raul Moronta
Raul Moronta
CRME, CHIA, Chief Commercial Officer at Remington Hotels
Thomas Magnuson
Thomas Magnuson
Co-Founder & CEO Magnuson Hotels