According to a recent study, the typical hotel uses at least ten different hospitality software systems to operate. Therefore, in this scenario, it is crucial that they interact seamlessly with each other. Unfortunately, this is not always the case, and our industry (like any other industry, for that matter), often suffers from the adverse effects of what we call "technology silos." As PMSs are the "pulsating hearts" of any property, we can confidently state that the effectiveness of a property management system today is proportional to the number of third-party software it connects to. But is the hospitality industry finally ready to become "tech-agnostic," or are we doomed to operate in insular bubbles, creating barriers between departments?

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Michael Toedt
Michael Toedt
CEO and Founder, dailypoint

Hotels should become PMS-agnostic not tech-agnostic. The future is to have a Central Profile as the key element of the IT strategy and to connect all systems to a platform (keyword: Central Data Management - CDM) who builds and manages the golden record. This is fundamentally important when it comes to transform data into real value.

CRS, PMS and CDM has to build the core tech-triangle in the future for distribution, transaction and profile management and the quality of the interaction between the systems is key. 

Plug & Play can work for many, non-complex solutions and it is a nice vision. But plug & play always means a central operating system. The PMS can not be the one and only operating system , it is a part of the puzzle, an important one but not everything. So we will end up with several operating systems which connect to each other, but all must be linked to the Central Profile (in the CDM). A CRS has its logical enhancements, the PMS as well as the CDM (like Loyalty, CRM, surveys ...). 

Hotels a faced with a (r)evolution, exchanging the Property Management System with a Guest Management System as the central element of their IT-strategy to finally get back on track in our digitalized world. 

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This World Panel Viewpoint is sponsored by:

Alliants

Alliants
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apaleo GmbH
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