Upselling as a Competitive Advantage: How Hotels Can Drive Revenue AND Loyalty by Offering Rooms, Attributes, and Ancillaries

HN Summit Series - Property Management Stack 2.0 - Season 1 - Episode #3

Everyone agrees upselling generates incremental revenue for hotels, but when used most effectively, that is, by engaging guests with customized stay options, a comprehensive upselling strategy creates competitive advantage and drives loyalty and repeat business.

Offering a range of products and services - room upgrades, attributes like views or high floors or fireplaces, ancillary products like early check-in, late check-out, or food and beverage - across the entire guest journey from booking to on-site is a critical piece to a hotel’s overall revenue strategy and competitive positioning.

HN's Summit Series aims to provide industry professionals with unique insights on current trends, developments, and best-practice in key areas such as revenue management, distribution, CRM, and the emerging new tech stack for hotels. Each episode brings together key decision-makers and influential thinkers from across the sector, as we continue to drive the conversation forward bringing people together and creating new pathways to interact and connect. Conversations during each episode aim to be highly informational, non-commercial of nature, providing at least 2 valuable audience key takeaways. Click here to see the full schedule of upcoming episodes.

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