Supercharge your hotel's digital marketing with your CRM data
Your CRM knows your best guests. Put that knowledge to work across your digital marketing.
A practical guide on connecting CRM guest data to digital marketing to drive direct bookings, repeat stays, and ancillary revenue through segmentation, retargeting, and AI-driven personalization.
Photo by Cendyn™
Your guest data is too valuable to sit in your CRM. Connected to your digital marketing, it can help you reach more valuable audiences, personalize your campaigns, and turn past stays into future revenue.
This practical guide explores how to bring your CRM and digital marketing together to drive direct bookings, encourage repeat stays, and grow spending beyond the room.
Inside the guide, you’ll learn how to:
Build audiences around guest value. Organize your data and segment guests by their preferences, behavior, and spending.
Make your media spend work harder. Use first-party data to reconnect with known guests and reach travelers with similar characteristics.
Turn personalization into revenue. Create relevant upsell, retargeting, and non-room revenue campaigns, then use insights and AI to refine what works.
You already know more about your guests than you think. Download the guide and start turning that knowledge into your next booking.
About Cendyn
Cendyn is a global hospitality cloud-based technology company that enables hotels to drive revenue, maximize profitability, and create deeper connections with guests through its integrated solutions. Serving hoteliers for nearly 30 years, Cendyn drives commercial success for hotels through its Find, Book, Grow promise: find the right guests, drive them to book direct, and grow loyalty and revenue across the spectrum of digital guest interactions.
Cendyn has over 35,000 customers worldwide in more than 150 countries generating more than $20 billion in annual hotel revenue. The company supports its growing customer base from locations across the globe, including the United States, France, the United Kingdom, Singapore, Bangkok, and India. To find out more, visit cendyn.com