San Francisco Proper Hotel

San Francisco Proper Hotel has officially opened

San Francisco Proper Hotel has officially opened its doors, becoming the first luxury boutique hotel to open in the Paris of the West in over a decade. The beloved historical flatiron building in the hub of the flourishing Mid-Market neighborhood - home to elite tech companies, cultural institutions and culinary movements - will also serve as the first and flagship hotel from Proper Hospitality.

Notable highlights about San Francisco Proper include:

  • Interior design by international tastemaker Kelly Wearstler, who combined vintage finds, local art and modern KW furniture / wall coverings

  • 131 rooms and suites, including 12 unique bunk rooms for modern travelers who value experiences over "things"

  • Four highly anticipated restaurants, including a year-round, indoor/outdoor rooftop bar and lounge, all available to locals and guests, that help create a fully-integrated, one-stop experience to the next great destination within the city

  • Curated amenities including Vifa speakers, Shinola bicycles, Aesop bath products, and minibars stocked with local products, including DIY batched cocktails

Hotel Website
USA & Canada United States California San Francisco

We began with a basic premise: that every city needs a proper place to stay. Our hotels and residences offer bold explorations of uncommon luxury layered with west-coast design, wellness, service, and culture. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion within, and connection to the vibrancy of, the local culture. From the highly curated amenities and product offerings.

Proper Hospitality creates and operates luxury lifestyle hospitality experiences, ranging from flagship hotels to a thoughtfully assembled portfolio of independent properties. Each is united by a commitment to elevated design, intentional locations, and world-class amenities that effortlessly blend local culture with global sophistication. Proper champions uncommon luxury—offering distinctive experiences in the arts, dining, and wellness that...