San Francisco Proper Hotel — Photo by Proper Hospitality, LLC.
San Francisco Proper Hotel — Photo by Proper Hospitality, LLC.

San Francisco Proper Hotel has officially opened its doors, becoming the first luxury boutique hotel to open in the Paris of the West in over a decade. The beloved historical flatiron building in the hub of the flourishing Mid-Market neighborhood - home to elite tech companies, cultural institutions and culinary movements - will also serve as the first and flagship hotel from Proper Hospitality.

Notable highlights about San Francisco Proper include:

  • Interior design by international tastemaker Kelly Wearstler, who combined vintage finds, local art and modern KW furniture / wall coverings

  • 131 rooms and suites, including 12 unique bunk rooms for modern travelers who value experiences over "things"

  • Four highly anticipated restaurants, including a year-round, indoor/outdoor rooftop bar and lounge, all available to locals and guests, that help create a fully-integrated, one-stop experience to the next great destination within the city

  • Curated amenities including Vifa speakers, Shinola bicycles, Aesop bath products, and minibars stocked with local products, including DIY batched cocktails

Hotel website