Development Pipeline Scheduled for Q1 2020

Sadie by Best Western Tampa

Sadie Hotel To Debut In Tampa, Florida

After recently launching its two new boutique brands, Best Western Hotels & Resorts today announced its first Aiden Hotel and Sadie Hotel locations. The first-ever Aiden Hotel opened last month in Seoul, South Korea, and the next is set to open in December near Paris, France. The first three Sadie Hotel properties are coming to Tampa, Florida; Fredericksburg, Texas; and New York, New York in 2020.

Sadie by Best Western Tampa ......

Photo by BWH Hotels

Sadie Hotel and Aiden Hotel are designed to creatively use space and technology by giving guests a unique experience. Each hotel will feature local flair with a thoughtful design, addressing the demands of today's travelers. Sadie Hotel and Aiden Hotel will fill a void in the upscale hotel segment by giving developers the chance to be creative and incorporate local flair into their designs, retrofitting or rebranding an existing hotel with a modern, spirited aesthetic.

Aiden Hotel's sister brand, Sadie Hotel, will be introduced soon as well, making her debut in New York, New York, Fredericksburg, Texas and Tampa, Florida. The 70-room Sadie hotel in Tampa is slated to open in the spring of 2020. The New York City location will follow shortly after with a stylish and edgy design to fit seamlessly into the heart of the Big Apple. The Fredericksburg, Texas property is located in Texas Hill Country which is home to over 45 wineries and vineyards. All three of these hotels will compete in the upscale segments and offer innovative amenities linking state-of-the-art technology with colorful, local flair.

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Sadie Hotel will compete in the upscale segments, and Aiden Hotel will compete in the upper midscale segment. These conversion brands offer developers an opportunity to reposition existing properties to improve their performance and enhance their asset value. These brands will offer hoteliers a design program with unprecedented flexibility.

BWH Hotels is a leading, global hospitality enterprise comprised of three hotel companies, including WorldHotels™, Best Western® Hotels & Resorts and SureStay® Hotels . The global network boasts approximately 4,300 hotels in over 100 countries and territories worldwide*. With 19 brands across every chain scale segment, from economy to luxury, BWH Hotels suits the needs of developers and guests in every market.