W Buenos Aires
Marriott to Debut the First W Hotel in Argentina
Marriott International, Inc. has signed an agreement with GNV Group to bring its iconic W Hotels Worldwide brand to Argentina for the first time in dynamic Buenos Aires, underscoring growing demand from developers and consumers alike for W Hotels' bold design, signature Whatever/Whenever® service and innovative programming. The hotel - expected to open in 2024 - and its planned residences will be located within a $100 million, 34-story, mixed-use tower poised to rise in the heart of the captivating Puerto Madero neighborhood, the ideal location for the brand's passion for what's new/next.
Photo by Marriott
W Buenos Aires will be designed by internationally renowned architect Carlos Ott and the local studio BMA, drawing upon the city's culture, heritage and devotion to forward-thinking design and growth. A lively mix of meeting space, restaurants and a rooftop bar with sweeping views of the city will be the backdrop to the hotel's anticipated 150 rooms.
Buenos Aires is known for its sense of limitless energy, and for attracting creativity, with many designers, makers, and innovators flocking to its European-style streets and absorbing its rich history, culture, and architecture.
W Buenos Aires will join the brand's robust portfolio of W hotels in Central and South America, including W Bogota, W Costa Rica, W Mexico City, W Panama, W Punta de Mita and W Santiago.