Development Pipeline Scheduled for September 2019

Seattle Pop-Up Hotel

WhyHotel Continues West Coast Expansion with Launch of Seattle Pop-Up Hotel

WhyHotel, an alternative lodging service that operates pop-up hotels in newly built, luxury apartment buildings, today announced plans to launch a new pop-up hotel in Seattle, Washington, highlighting the company's continued efforts to expand on the West Coast, after recently announcing an office opening in San Francisco. The pop-up, launching in partnership with AvalonBay Communities, Inc. (NYSE: AVB), is scheduled to deliver in September of this year.

WhyHotel's Seattle pop-up will be located in the Avalon Belltown Towers property on 210 Wall Street, Seattle, WA, 98121, between 2nd and 3rd Avenues. The vibrant Belltown neighborhood provides immediate access to both Downtown Seattle and South Lake Union, as well as the waterfront, Pike Place Market, and the Olympic Sculpture Park. WhyHotel will occupy 50 fully furnished apartments in the 24-story, 275-unit residential high-rise. The property will provide both residents and hotel guests access to a best-in-class fitness center and a variety of both indoor and outdoor common areas and cooking spaces.

Founded in 2017, WhyHotel has expanded rapidly with pop-ups announced in DC, Baltimore, Virginia and Houston. In addition to pop-up expansions, the company recently launched a business unit dedicated to delivering its own ground-up, flexible-use assets called Hospitality Living. After expanding its executive team and opening a satellite office in San Francisco, the company is looking forward to announcing additional pop-up hotel locations throughout the remainder of 2019.

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Simple. Innovative. Hospitality. WhyHotel operates 100 to 250 room pop-up hotels with 24/7 on-site staff in newly built, luxury apartment buildings. WhyHotel's concept provides developers with a new way to utilize units during lease-up and provides visitors/guests with a new way to travel.

Placemakr is a flexible hospitality living platform, property manager, and real estate investor. Its tech-enabled operating platform allows the company to blur the line between hospitality and home, delivering the best experiences of both in a single building. Placemakr's curated spaces in hand-picked neighborhoods allow its guests and residents the flexibility to stay for a night, a year, or anywhere in-between.