Development Pipeline Scheduled for Early 2022

The MAXX by Steigenberger Aalen

MAXX by Steigenberger in Aalen

MAXX is growing alongside BRENDAL. Deutsche Hospitality has announced the launch of a new-build project that will create a 136-room hotel in the centre of Aalen and expand its young MAXX by Steigenberger brand. MAXX combines the usual high Steigenberger level of quality with a sense of sophisticated comfort whilst placing the focus on the essential.

MAXX by Steigenberger in Aalen ......

isin +co GmbH & Co. KG

The MAXX by Steigenberger Aalen is scheduled to open in early 2022. The building is to be constructed as part of the "Stadtoval Aalen" urban regeneration scheme. It will take shape on a site situated next to a new arts and culture facility and within walking distance of the town centre. This development will also provide a direct link to Aalen's main railway station. Its easy accessibility and central location mean that it has all the potential to become a truly vibrant district. The project is being developed by Isin & Co. Architekten.

The hotel itself will be operated by the Brendal Hotel Group, with which Deutsche Hospitality recently concluded a framework agreement regarding new locations for the MAXX by Steigenberger brand. It will offer 136 spacious guest rooms, a modern conference area that can be divided up in a flexible way to accommodate all kinds of meetings and celebratory events, a gym and a sauna section. The hotel's restaurant and bar will create a new culinary experience for guests, local residents and visitors to the new art and culture centre.

Hotel Website
Europe Germany Aalen

MAXX by Steigenberger is new, charismatic and focuses on the essentials. MAXX hotels convince with pleasently appointed interiors, cozy beds and array of goodies. Comfort for us is the feeling of coming home. Flexible workspaces goes without saying at MAXX hotels. Private and business guests have free access to WiFi in all public spaces.

H World International combines the strengths of seasoned brands with international hotel expertise. The company is represented in Europe, the Middle East, India and Africa, as well as in the Asia-Pacific region, and is advancing expansion with a balanced blend of lease, management, and franchise hotels. Nine unique brands are united under the umbrella of H Rewards – the consumer-focused and simple booking platform and unique loyalty program...