Hotel Announcements
Now Open15 January 2020

Hotel nhow London

Punk, Royals and Shoreditch: first UK nhow hotel to open in London

Now open – 190 Rooms

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NH Hotel Group recently opened its first nhow property in London at the beginning of January.

nhow is a brand that surprises and inspires its guests by offering them an unconventional experience, which is unique to each hotel's location. nhow London is part of the exciting new development 250 City Road.

London-based Project Orange is responsible for the interior design, taking on the theme 'London reloaded'. Throughout the hotel, bold and fresh design takes inspiration from traditional British icons, such as the Royal Family, London landmarks and the underground. All have an unconventional and contemporary take, with stand-out features including a Big Ben rocket sculpture in the lobby, tables featuring cockney rhyming slang and oversized gold bell lights, a reminder of the city's famous church bells.

Colourful textures will confront contemporary art in the rooms, creating an unforgettable version of London. Punk will meet high tech style, while graffiti will appear alongside unconventional images of past monarchs.

With a nod to the future, Henry the robot will be on hand to ensure newly arrived guests have an enjoyable stay at London's hottest new lifestyle hotel.

nhow London is situated on City Road, on the fringe of Shoreditch, long regarded as one of London's most dynamic and creative hubs. The hotel plays homage to both the area's industrial past and technological future.

The eight-floor hotel will house 190 vibrant rooms, a restaurant conceptualised as a reinvention of the British pub, bar, gym and three meeting rooms called Laboratories.

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Brand

nhow

nhow is the NH Hotel Group brand that singles out its most iconic hotels. It adapts to the city hosting it and is constantly evolving. Inspired by the world's most vanguard cities, the nhow hotels are designed by the most creative minds of our times - Foster+Partners, OMA (founded by Rem Koolhaas), Karim Rashid, Sergei Tchoban and Matteo Thum, among others.
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Brand Owner

NH Hotel Group

NH Hotel Group is a consolidated multinational player and a leading urban hotel operator in Europe and America, where it operates over 350 hotels. Since 2019, the Company works with Minor Hotels in the integration of their hotel brands under a single corporate umbrella with presence in over 50 countries worldwide.
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