Atlantis, The Palm

2019 marked a transformative year for the Atlantis, The Palm. To celebrate the completion of a three-year refurbishment programme, the resort recently launched the 'Atlantis Reimagined' campaign which seeks to hero the enhanced and invigorated resort. As of December 2019, Atlantis, The Palm saw the completion of the refurbishment programme that has refreshed the entire resort. Following a vigorous competition, UAE based architects WA were selected to refurbish the resorts' rooms and suites, delivering a contemporary underwater design to provide a fresh look and feel in keeping with the resort's underwater theme. Integrated technology with sound bars and touch screen panels, oversized flat television screens and bespoke chandeliers are just some of the stand-out features of the spruced up new suites.

Atlantis, The Palm, has also raised the bar of its luxury offering with the relaunch of its Imperial Club service including a brand new 3,091sqm lounge. The stunning new Imperial Club Lounge, located in the East Tower, sits over two floors and can accommodate Imperial Club guests for complimentary breakfast, afternoon tea and cocktails, and canapés over the course of a day.

Additional refurbished guest areas include The Zone, a teen-only hangout for ages 13 to 17, Plato's Lounge serving breakfast, afternoon tea and evening cocktails and the concierge and VIP check in lounge. Sun loungers located on The Royal Beach, Royal Pool, Zero Entry Pool and all guest towels have also been replaced for a cleaner, more modern look.

The programme has also seen the introduction of four new restaurants including the incredibly successful launch of revolutionary entertainment destination Wavehouse, the opening of the globally celebrated Cantonese fine dining restaurant Hakkasan and the introduction of Atlantis, The Palm's poolside burger concept Beach Buns. November 2019 also saw the introduction of the cutting-edge beachside venue WHITE Beach & Restaurant, the new Dubai hotspot complete with a stylish infinity pool for laid-back lounging, with majestic, uninterrupted views of the glittering city skyline. Additionally, all-day-dining restaurant Kaleidoscope received a complete refurbishment in 2018.

In 2020 Atlantis Aquaventure plans to open a third tower. The expansion, which will include nine new attractions including the world's longest waterslide, will make it one of the largest waterparks in the world.