Hotel Announcements
Renovation18 June 2020

The Plaza Hotel Pioneer Park

Revitalization Of The Plaza Hotel Pioneer Park Comes To Completion

Renovation – 130 Rooms

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The Plaza Hotel Pioneer Park, El Paso's iconic 130-room hotel located in the heart of Downtown El Paso announces the formal completion of its property-wide transformation. With exception to the original facade, nearly all aspects of the historic Pueblo Deco property underwent renovations as part of a more than $78M project by owner Mr. Paul Foster. The hotel will be managed by Hersha Hospitality Management. Highlights include remodeled guest rooms, dynamic public spaces, and state-of-the-art event space. El Paso's most luxurious hotel also presents two upscale food and beverage concepts, including Ámbar Restaurante, serving wood-fired Mexican cuisine and La Perla, a glamorous rooftop bar and restaurant.

Originally, the hotel opened its doors in November 1930 as the El Paso Hilton. It was the ninth and tallest hotel in Conrad Hilton's fledgling chain. The hotel notably served as the corporate headquarters well into the 1940s for what would later become the global Hilton empire. The building was the last major design commission for Henry C. Trost - who designed an Art Deco hotel tower crowned with a Ludowici clay tile pyramidal roof for Hilton that would hold the place as El Paso's tallest skyscraper for 24 years - forever changing the city's skyline.

The reimagining of The Plaza was led by Mr. Paul Foster and assisted by global design and architectural firm COOPER CARRY, El Paso-based In*Situ Architecture, Dallas-based design firm ForrestPerkins, The Johnson Studio at COOPER CARRY, Denver-based creative agency The Made Shop, and Denver-based Bespoke Concepts. Construction was executed by El Paso's Jordan Foster Construction. With the intention of serving as "El Paso's living room," the hotel allows guests and locals to journey among dynamic experiences that celebrate artistry, diversity, history, and West Texas culture.

The hotel's Pueblo Deco influence is seen throughout the hotel's interiors as modern luxury is balanced with West Texas surrealist artistry and nods to the past. Upon entering the newly created lobby and library space, designed by ForrestPerkins, guests will encounter stately wooden curios and an expansive collection of books, photos and relics. Crafted to be an extension of El Pasoans' living rooms, the space has an artisan quality with a stately fireplace that is framed by rich tan leather and mohair seating, sleek marble tables, and teardrop chandeliers hung from floating Mahogany clouds.

At the heart of the lobby-level is Ámbar Restaurante led by Executive Chef Andres Padilla, who brings his mastery of regional Mexican cuisine to El Paso. A spectacular 40-foot-tall glowing amber glass and polished stainless steel wall captures the imagination as it showcases the sumptuous bar area and the restaurant's vast tequila collection. Within this space, guests and patrons are greeted by the reinstated double-height atrium, previously enclosed during a mid-century renovation, as well as dramatic stained glass, skylights, wood beams, decorative stenciling and an original railing on the historic staircase connecting the first and second levels. In areas where the original terra cotta tile flooring was missing and not able to be preserved, The Johnson Studio at COOPER CARRY used concrete flooring to create a layered texture, putting the building's authentic character on display. Gleaning insight from newspaper stories and photographs published around the hotel's first public opening, the design reinterprets many of the original elements with custom light fixtures, materials and color choices, choosing a palette of rich walnut wood, velvet and mohair fabrics, warm brass metals and hand tooled leather to create a social atmosphere in the atrium.

Adjacent to the bar, Ámbar's exposed theater kitchen concept is centered on the fire-blazing hearth and lends itself to an immersive dining experience where guests can enjoy the excitement of the preparation process. Chef Padilla makes a conscious effort to support the boutique, family-run farms and makers in Mexico, and the menu features centuries-old Mexican recipes with a regionally driven twist that are served in a family-style approach. The restaurant highlights sipping tequilas and mezcals as well as rare Mexican spirits like komil and pulque. The wine list boasts an extensive collection of Mexican wines, emphasizing the New World white wines emerging from south of the border.

Located on the 17th floor, La Perla is the crowning rooftop bar and restaurant in the former penthouse suite where actress Elizabeth Taylor lived during her marriage to Nicky Hilton. Designed by The Johnson Studio at COOPER CARRY, pockets of indoor and outdoor space allow for intimate gatherings within a multitude of distinct backgrounds. White marble, bright florals and mirror-polished steel are contrasted with and pops of jewel tones to add a distinctly invigorating freshness to the experience. With panoramic views of El Paso, Mexico and beyond, the North Terrace offers tiered seating and built-in garden planters. La Perla is currently available for private events, and it will open to the public this fall.

Designed by ForrestPerkins, The Plaza's guest rooms and suites showcase a modern, luxurious design incorporating playful use of textures, colors and historic references that draw inspiration from the Pueblo Deco architecture and the landscape of West Texas. Local influences can be found in the artwork, materials and rich colors like burgundy, cream and champagne at every angle. Beds are draped in Matouk linens, each with a channel-tufted headboard as its focal point and offset by Deco-inspired wool rugs and seating areas featuring a 1930s-style fitted cigar chair with Macassar ebony insets. Guest amenities include a complimentary alkaline water program, Nespresso machine, and Tivoli audio system.

Bathrooms are layered in rich color and texture with highlights including caffe bruno marble tile flooring, Calcutta vanity tops and champagne-colored brushed metals. The custom wall tile is designed to mimic the wind-blown patterns seen in the West Texas sands, and each bathroom is equipped with luxurious Le Labo bath amenities, Waterworks bathroom accessories and plush Matouk bathrobes and towels.

The Plaza Hotel Pioneer Park's weddings, meetings, retreats and social events spaces have also been revitalized by ForrestPerkins and were expanded to accommodate a new era of unforgettable celebrations. The Plaza offers nearly 7,600 square feet of meeting and event space punctuated by artwork by Mexican National and Texas artists such as Victoria Villasana and Ray Chiarello. Culinary options include top selections from the menus of Ámbar Restaurante and La Perla. One of the many highlights is the hotel's historic ballroom which has been carefully preserved and the mezzanine area on the second floor, boasting 2,815 square feet of event space. Offering views of San Jacinto Plaza and the Kress Building, the space accommodates up to 150 guests for receptions with an additional three meeting rooms ranging from 310 to 724 square feet. La Perla will also offer stunning outdoor event space totaling 4,044 square feet while Ámbar Restaurante features a 468-square-foot private dining room on its lower level.

The Plaza Hotel Pioneer Park is an undeniable landmark in this incredible Texas city. Culture, history and tradition are present in every part of the hotel and tell the stories of previous visitors and inspire stories for the future. Each moment, decorative touch and design elements have been carefully thought out and placed to honor the rich history of the property, celebrate its rebirth and create a place for generations to gather for decades to come. For additional information on The Plaza Hotel Pioneer Park, visit the website at and follow along via social media on Instagram and Facebook.

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Management Company

Hersha Hospitality Management (HHM)

HHM, also known as Hersha Hospitality Management, operates 89 managed or asset managed hotels ranging from luxury and full service hotels to select and limited service hotels from coast to coast. HHM provides turnkey hotel management, asset management and receivership for properties with leading brand affiliations through Marriott, Hilton, Hyatt, Starwood, and Intercontinental Hotel Group.
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Brand Owner

The Plaza Hotel Pioneer Park

The Plaza Hotel Pioneer Park has led many lives. Originally a Hilton property, this Art Deco high rise has remained one of the most prominent features in the El Paso skyline since it rose skyward in the 1930s.
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