REVERB by Hard Rock Kalamazoo

Hard Rock Hotels announced plans for development of a new addition to the REVERB by Hard Rock portfolio, their business casual hotel concept designed to be an energetic cultural hub for connection, creation and inspiration among music fans, locals, and travelers alike. REVERB by Hard Rock Kalamazoo will embody the brand's modern, urban design package, featuring traveler-friendly integrated technology, smart rooms, shared spaces designed for collaboration, and will offer programming highlighting local music, food and entertainment.

Working in partnership with PlazaCorp Realty Advisors and Dora Hotel Company, REVERB by Hard Rock Kalamazoo is expected to be built on the renowned Gibson Mandolin-Guitar Manufacturing Company site, keeping a keen eye on maintaining the historic parts of the property.

This new build and conversion of the original Gibson manufacturing building, which has an anticipated completion date of Fall 2023, will include a wide range of amenities for guests to enjoy including a Body Rock Fitness gym, a bar, brewery/restaurant, banquet facility, intimate auditorium, museum and "signing room" where many historic artists signed contracts with Gibson. Additionally, REVERB Kalamazoo will allow travelers to experience signature features that can be expected across all REVERB properties including locally curated city guides, modernized hotel amenities and room features, advanced technology and increased sustainability efforts.

In partnership with industry leaders across the hospitality, technology and sustainability space, REVERB properties aim to highlight Hard Rock's traditional music-centric theme as seen in every hotel but with its own unique spin, celebrating modern music lovers while encouraging them to connect and create in a new city. Through enhanced common spaces designed to encourage teamwork, to smart rooms that allow travelers a customizable stay, REVERB features all amenities necessary for guests to feel alive and energized by the unforgettable, unlike-anything-else experience that REVERB provides.