Development Pipeline Scheduled for 01 December 2021

The Standard Hua Hin

The Standard’s first hotel in Thailand, will open in December

With 178 guest rooms and 21 pool villas with beachfront access, The Standard, Hua Hin will be a timeless destination for the Thai creative set and The Standard's global network of loyal clientele. A beloved getaway dating back to 1911, Hua Hin emerged as a destination when the construction of the railroad that connects Bangkok with the South first arrived at the pristine little beach town. By the mid-1920s, it became the chosen holiday retreat for the nobility. With time, the sleepy fishing village has transformed into a popular seaside destination without losing its old-world charm. Today, Hua Hin is a favorite weekend escape for residents of Bangkok who have been waiting for exactly what The Standard promises to offer: a stylish and vibrant beachfront resort. One that respects Hua Hin's understated Thai elegance, has appreciation of the history and local setting and combines it with a global sensibility and a bit of fun.

Hotel Website
Asia Pacific Thailand Tambon Hua Hin

The most powerful brand in the boutique hotel business - The Standard Hotel Brand consist of 5 Hotels located in Los Angeles, Miami and New York City. We focus on a unique Hospitality experience through our guest rooms, public spaces, night life and restaurants. The Standard, Hollywood 1999; The Standard, Downtown LA 2002, The Standard Spa, Miami Beach 2005; The Standard, High Line 2008; The Standard, East Village 2013.

Created in 1999, The Standard hotels are known for their taste-making clientele, their pioneering design, and their unrelenting un-standard-ness. With 7 hotels in New York, Los Angeles, Miami, most recently London and the Maldives, and the upcoming The Standard, Hua Hin and the Asia flagship, The Standard, Bangkok Mahanakhon slated to open in early 2022, the goal of every Standard project—be it a hotel, a rooftop discothèque, or a magazine—is...