Development Pipeline Scheduled for 2023

W Florence

Marriott International Signs Agreement with Progetto Majestic S.R.L to Debut the First W Hotel in Tuscany

Marriott International today announced it has signed an agreement with Progetto Majestic S.r.l. to bring the W Hotels Worldwide brand to the iconic Tuscan city of Florence. Expected to welcome its first guests in 2023, W Florence is set to become a buzzing centrepiece in the heart of the artistic city alongside the Ponte Vecchio riverfront and the Duomo.

W Florence ......

Photo by Marriott

Located steps from Florence's world-renowned art, thriving dining scene and celebrated shopping destination Via de'Tornabuoni, W Florence is well-situated to offer guests the very best of the city at their doorstep. The hotel is expected to feature 120 guestrooms, including 20 suites. The Extreme WOW Suite, W's take on the Presidential Suite, will offer a large living space and private terrace with stunning views across the Duomo and the Santa Maria Novella church. Adding rare and much-sought-after inside and outside living spaces, the ground floor, which will house the W Lounge and Living Room, will seamlessly blend around a central partially covered courtyard.

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Born from the social electricity of New York City, W Hotels has been at the forefront of lifestyle hospitality for over two decades. With 70 destinations around the world, the detail-driven design, signature Whatever/Whenever service, and buzzing Living Rooms cultivate experiences of social connectivity. Each location brings together the magnetic energy of W Hotels and the essence of local culture, creating spaces for new perspectives and a...

Marriott International is one of the world’s largest hotel companies, offering owners and investors access to a broad portfolio of brands spanning luxury, premium, select-service and extended-stay segments. Through franchise and management agreements, Marriott provides hotel owners with the scale of a global hospitality platform, supported by established brand standards, commercial expertise, distribution capabilities and a worldwide sales...