Hotel Announcements
Pipeline13 January 2022

REVERB by Hard Rock Hamburg

Hard Rock Hotels® Brings REVERB by Hard Rock® To Europe

Scheduled for Mid-2022 – 134 Rooms

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The Hotel Brand Will Launch its First European Property in Hamburg, Germany.

Hard Rock Hotels today announced plans for the opening of its newest REVERB by Hard Rock set to take center stage in Hamburg, Germany. Slated to open in mid-2022, the RIMC Hotels & Resorts Group will operate the hotel with a total of 134 rooms.

The REVERB Hamburg will be located within the St. Pauli Bunker, Hamburg's largest and one of its few preserved high-rise bunkers, which has come to locally represent creativity and urban culture. With a similar philosophy, the REVERB by Hard Rock brand strives to be an energetic cultural hub that provides space for locals and travelers to connect and create together. Whether traveling for business, leisure, or gathering with friends and family, the REVERB Hamburg will be designed for socializing and fostering a sense of community. The space has plans to host cultural programming such as concerts and performances from up-and-coming artists.

HOTEL AMENITIES, ROOM FEATURES AND OFFERINGS: Each REVERB hotel features a unique property mix of king, double queen, and Roadie Bunk Rooms, all of which include stylish and comfortable furnishings, fan-inspired artwork, workspaces, and showers with premium bath products. The Roadie Bunk Room comes complete with two queen bunks beds and one queen bed, two private baths, a karaoke machine, and oversized smart televisions.

INNOVATIVE TECHNOLOGY: REVERB Hotels are efficient, technologically advanced and provide for a customizable and engaging guest experience. Each guest room will feature in-room smart voice assistants to access the REVERB City Guides, mood lighting, playlists, and entertainment options, allowing guests to ask for fresh towels, hotel information and see what is happening in the city. Guests can also take advantage of three unique ways to check in upon arrival, including a self-service kiosk, personal mobile devices or with REVERB's Crew at the front desk.

CITY GUIDES: To help travelers get a true taste of the local scene, Hard Rock goes directly to city experts to curate drink, dining, and entertainment guides. To hear City Guide recommendations, guests are encouraged to utilize in-room smart voice assistants to ask for local hot spots from hometown music stars. As REVERB Hamburg finalizes its programming, Hard Rock will remain steadfast in its commitment to working with local artists to curate City Guides.

SUSTAINABILITY EFFORTS: All REVERB locations do their part in the fight for a greener planet, starting with giving guests options to opt-in to the sheets and towels green initiatives. Rooms will also be equipped with premium bath product dispensers to avoid single use shampoos, conditioners, and lotions. Additional sustainability efforts will be announced as the hotel nears completion.

In addition to the hotel, additional spaces for exhibitions, concerts and restaurants are planned in the Bunker St. Pauli, which will be accessible to both hotel guests, visitors, and the local community.

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Brand

REVERB by Hard Rock

REVERB by Hard Rock is a new select service hotel designed for the modern music lover; a sanctuary for the eclectic, a place where fans meet and experience a melting pot of music culture. The hotel features a modern, urban design package, traveler-friendly integrated technology and programming focused on local music, food and lifestyle.
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Brand Owner

Hard Rock International, Inc.

Hard Rock International (HRI) is one of the most globally recognized companies with venues in 248 locations spanning 76 countries that include owned, licensed or managed Hotels, Casinos, Rock Shops®, Cafes and Hard Rock Live concert halls.
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