Radisson Resort & Spa Hua Hin
Radisson gathers pace with new signing in Hua Hin
Radisson Hotel Group is accelerating the expansion of its portfolio in Thailand with the signing of Radisson Resort & Spa Hua Hin, an upscale beachfront resort with Destination Group, which is anticipated to open in February 2023. This marks the expansion of RHG's partnership with the Bangkok-based private equity real estate investment company, following the recent signing and opening of the Radisson Resort & Suites Phuket in September 2022.
Photo by Radisson Hotel Group
Thailand has been identified as a key focus market for Radisson Hotel Group, as it aims to double its portfolio of hotels in operation by 2023. Further strengthening its on-the-ground support for owners and partners, the Group has set up a new business unit in Bangkok that will set a firm foundation for its ambitious long-term strategy. This will be driven by a dynamic business model that will be tailor-made to owners through a combination of organic growth, mergers and acquisitions, and master license agreements.
As one of the top Southeast Asian markets for travel, Thailand has recorded a strong rebound in arrivals, following its complete reopening to international travelers without testing or quarantine requirements, welcoming over 7 million foreign tourist arrivals between January and October 20221. The seaside town of Hua Hin is a long-standing favorite amongst domestic travelers thanks to its white sand beaches, family-friendly attractions and proximity to the capital city and has been identified as an emerging destination for tourism investment as global travel resumes.