Sands Resort Hotel & Spa
Beach Retreats expands aparthotel concept
Watergate Bay Hotel has acquired a 72-room hotel, the Sands Resort, one mile from its award-winning hotel in Cornwall.
Photo by Beach Retreats
The multi-million pound development will transform the site into a new lifestyle aparthotel, to be operated under the group's self-catering brand, Beach Retreats.
The property will remain open during 2023, with work on the 72-unit aparthotel due to get underway in late 2023/early 2024. The project will include the addition of 24 lodges on the 10-acre site.
Guests at the aparthotel and lodges will be able to enjoy a range of different F&B offerings, delivered by hand-selected, trusted local partners, creating a sense of community and atmosphere. The proximity to Watergate Bay means guests will also have access to the destination's established leisure and F&B facilities.
The development will be in line with the company's existing ESG strategy. The group is currently being assessed for B Corp status, which it hopes to achieve in the new year.
The site will include a wide choice of accommodation, with apartments ranging from studios to three-bedrooms, all including generous living space with entertaining in mind. The communal areas will include restaurants, indoor and outdoor swimming pools, tennis courts and outdoor cooking and pop-up spaces.
The new aparthotel will target couples, groups and families. In addition to the leisure market, the group will be targeting corporate retreats and events business, along with the emerging work-from-anywhere/relocation segments..
The group is planning further growth for the Beach Retreats brand, including a development in Hayle, due to open in 2024. The brand has a strong pipeline and the team is working with investors and developers to add to its portfolio.