Development Pipeline Scheduled for 2025

ZEL Sayulita

ZEL Begins Its International Expansion by Signing a New Hotel in the Mexican Pacific

  • Zel Sayulita is a newly built hotel that will open its doors in 2025
  • Meliá has also signed its third ME by Meliá hotel in Mexico

Zel, the lifestyle hotel brand resulting from a partnership between tennis superstar Rafa Nadal and the Meliá Hotels International group, has just signed an agreement for its first Mexican hotel. Operating under the name Zel Sayulita, this new property represents an important milestone in the brand's growth strategy and its goal to take unique Mediterranean lifestyle-inspired experiences to world-renowned destinations.

ZEL Mallorca ......

ZEL Mallorca

Photo by Melia

Sayulita, a picturesque seaside village located in the state of Nayarit, is the stage chosen for Zel's debut performance. Located on the Mexican Pacific coast, Sayulita stands out for its charm and natural beauty, surrounded by lush tropical vegetation and golden sandy beaches, including Playa de los Muertos and Playa Carricitos. It captivates visitors with its relaxed vibe and its offer of outdoor activities, especially for surfers.

Strategically located on the beachfront, Zel Sayulita will capture the essence of Mediterranean culture, reflecting the passion for the outdoors - one of the brand's fundamental cornerstones. What's more, all this is perfectly combined with Mexico's warmth and hospitality. With 145 rooms, Zel Sayulita's beating heart is its large central courtyard, offering a vibrant and welcoming atmosphere. This is the ideal place to have fun, chill outdoors and discover the region's gastronomic richness in the hotel's restaurants.

ME by Meliá signs its third hotel in Mexico.

Alongside Zel Sayulita, Meliá Hotels International has also announced that a ME by Meliá hotel has been added to its portfolio in Sayulita. This will be the third luxury lifestyle brand hotel in Mexico, joining ME Cabo and the future ME Guadalajara. This is also a newly built hotel, set to open, in its initial phase, by the end of this year. ME Sayulita will be located on the beachfront, very close to the famous Playa de Carricitos, and will feature 125 rooms and villas. Furthermore, true to the brand philosophy, it will offer the most experienced travellers an avant-garde luxury experience, with three restaurants, swimming pool, gym, spa, and a rooftop bar with its own pool and an extraordinary beach club.

The company is therefore boosting its expansion in Mexico, where it currently has 7 hotels. The company expects to double their presence in the next two years, thanks to the 6 properties that are in the process of opening, including the two in Sayulita.​

Hotel Website
Central & South America Mexico Sayulita

Late 2022, Tennis player Rafael Nadal and Gabriel Escarrer, CEO of Meliá Hotels International, announced their new lifestyle hotel brand ZEL in Madrid. ZEL is a new brand of resort and urban leisure hotels that will debut in Spain, followed by key destinations in Europe, the Middle East, Asia and America. The joint venture between these two global brands, both with Mallorcan roots, aims to reach consistent international growth and capitalise...

Founded in 1956 in Mallorca (Spain), Meliá Hotels International operates more than 380 hotels (portfolio and pipeline) throughout more than 40 countries, under the brands Gran Meliá Hotels & Resorts, Paradisus by Meliá, ME by Meliá, Meliá Hotels & Resorts, The Meliá Collection, INNSiDE by Meliá, Sol by Meliá and Falcon’s Resorts by Meliá, plus a wide portfolio of affiliated hotels under the “Affiliated by Meliá” network.