ibis Styles Sorriso
Accor signs first contract of ibis Styles in Sorriso, in Mato Grosso
Accor takes another step towards franchise expansion and signs a contract for a new venture in Sorriso, Mato Grosso. This will be the ibis Styles brand's first hotel in the city, scheduled to open in 2027, with an architectural project by Marabuco.
Photo by Accor
According to Abel Castro, Chief Development Officer Accor Americas in the Premium, Midscale & Economy division, this new signature reflects not only Accor's strategy to expand its presence throughout Brazil, but also the growth of the chain in rapidly developing agricultural cities such as Sorriso. "By offering a high-quality lodging experience, we bring Accor's standard of excellence to the destination and contribute to local economic development by creating new jobs," he said.
ibis Styles Sorriso will have 120 apartments, a restaurant, gym, meeting rooms and WOJO coworking spaces, located on Sorriso's main avenue, close to entertainment options and the city's shopping center.
The new development comes to further expand Accor's presence in Mato Grosso, which already had three hotels in operation in the region - ibis Sinop, ibis Cuiabá and ibis Styles Rondonópolis, and to strengthen its partnership with Falcon, which adds ibis Styles Sorriso to its portfolio of managed hotels along with others in the chain, such as ibis Cuiabá.
The hotel consolidates Accor's partnership with Pedra do Reino Investimentos and Dotz Empreendimentos, real estate developers focused on the hotel sector, which already have 10 contracts signed with the Group.