Development Pipeline Scheduled for 2026

Handwritten in Batumi

Accor to introduce the Handwritten Collection brand in the South Caucasus

Accor announces the signing of a cooperation agreement with Mardi Holding, one of Georgia's largest development companies, to open a Handwritten Collection hotel on the Black Sea coast in Batumi, Georgia in 2026. Launched in January 2023, the Handwritten Collection brand represents a unique portfolio of exclusive hotels with an individual style. Handwritten Collection properties offer guests an intimate and stylish hospitality experience from local hoteliers.

Handwritten in Batumi will occupy a new building on a territory of 80,000 square meters and offer 197 spacious and comfortable rooms, including suites. Its infrastructure will feature a modern fitness center, a gastronomic restaurant and meeting facilities. Handwritten Collection provides its guests with a unique experience to meet local hoteliers, feel their character and energy, which reflects local culture and traditions. The brand offers unparalleled stays in truly unique hotels that never repeat each other.

Located within a 20-minute drive from Batumi International Airport and a 10-minute drive from the Central Railway Station, the hotel's convenient location will allow guests to visit the main recreational and tourist areas of the city, including its vibrant center and the famous Batumi Boulevard, spanning over 7 kilometers along the Black Sea coast. Travelers will enjoy its leisure area with numerous bars, shops and restaurants.

Batumi is the second largest city in Georgia and a big marine port located on the coast of the Black Sea. It's a charming seaside town with spacious beaches, picturesque nature, a variety of traditional and international restaurants and trendy bars, as well as ancient and vibrant culture and various sights, which makes it perfect for family trips with children, friends getaways and solo travel.

Hotel Website
Europe Georgia Batumi

In January 2022, Accor announced an exciting new addition to the Group’s unparalleled network of brands: Handwritten Collection, a global portfolio of charming bespoke hotels that offer an intimate and stylish hospitality experience. Accor already has over 110 Handwritten leads globally totaling more than 11,500 rooms, including 12 secured signings, with five properties expected to debut throughout the first trimester of 2023.

Accor is a world-leading hospitality group offering stays and experiences across more than 110 countries with over 5,600 hotels and resorts, 10,000 bars & restaurants, wellness facilities and flexible workspaces. The Group has one of the industry's most diverse hospitality ecosystems, encompassing around 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore.