NEXT brings Swissôtel to Georgia's Black Sea Coast with Archi
Georgia’s two leading developers, NEXT and Archi, have presented the Swissôtel Kobuleti Beach Resort project on the Black Sea coast in Kobuleti.On June 3rd, an official event was held at the project site on the Black Sea coast, where the development vision of the new premium-class hotel-residential complex was presented, along with its significance in the context of the economic and tourism development of the Adjara region.The event was attended by the Prime Minister of Georgia, the Minister of Economy, the Chairman of the Government of the Autonomous Republic of Adjara, as well as the CEO of TBC Bank and the Vice President of Swissôtel. The guests also addressed the audience with speeches and congratulated the project founders on the launch of this large-scale development.A symbolic part of the event was the “Three Sails,” an architectural symbol of the three-tower concept that reflects the identity of the complex and the vision of Black Sea coastal development. The event concluded with a symbolic “capsule drop,” marking the official start of the project.Archi, NEXT, and the world-renowned hotel brand Swissôtel are jointly developing a multifunctional premium-class complex that combines hotel, residential, and investment apartments.As the founders note, the project represents a long-term vision that brings together international experience, local development potential, and premium hospitality standards.