Tru by Hilton Bariloche
Hilton Announces Signing of First Tru by Hilton Hotel in Argentina
The game‑changing hotel brand continues its global expansion to 10 countries with the signing of Tru by Hilton Bariloche.
Photo by Hilton
In a year of continued growth, Hilton's (NYSE: HLT) innovative hotel brand, Tru by Hilton, announces the signing of Tru by Hilton Bariloche. Slated to open in 2027 in Patagonia, one of Argentina's most exciting destinations, Tru by Hilton Bariloche will represent another market first for the fast-growing, game-changing brand and marks its 10th country with supply and pipeline locations. Located in the scenic village of San Carlos de Bariloche close to the Civic Center and Nahuel Huapi Lake, and steps away from shops, restaurants and attractions, the 130-room property will be developed and managed by Argenway.
Developed from the ground up using consumer and owner feedback, Tru by Hilton was built to appeal to a cross-generation of travelers who share a zest for life mindset; they appreciate minimal yet meaningful design and features. The brand was designed to appeal to business and leisure travelers who desire a simplified, spirited experience grounded in value. In addition, all Tru by Hilton hotels are 100% pet-friendly, ensuring travel is easier than ever for the entire family.
Tru by Hilton Bariloche will be integrated into a mix-use development that will have retail shops on the ground floor. It will feature the brand's signature amenities that guests know and love, as well as a prototypical lobby design with areas for guests to work, play games, eat and lounge. Guests will also enjoy the hotel's complimentary build-your-own "Top It" breakfast bar, with healthy, sweet and savory items, alongside a 24/7 "Eat. & Sip." market with gourmet snacks and drinks. Additionally, Tru by Hilton properties offer guests fitness centers that leverage the latest fitness trends, which may include barre, resistance bands, free weights, cardio and flexibility gear.
In October 2023, Tru by Hilton surpassed the milestone of 250 open hotels worldwide, with a robust pipeline of nearly 275 properties. The brand debuted in the Caribbean and Latin America with the opening of Tru by Hilton Criciuma in Brazil and Tru by Hilton Monterrey Fundidora in Mexico, and nearly 20 Tru by Hilton hotels are in development. Within the next two years, Tru by Hilton has plans to debut in Chile, Colombia, Costa Rica, Dominican Republic and Puerto Rico, among other destinations.
Tru by Hilton Bariloche will participate in Hilton Honors, the award-winning guest-loyalty program for Hilton's world-class brands. In the Caribbean and Latin America, Hilton currently has a portfolio of nearly 210 hotels and resorts welcoming travelers and continues to pursue additional growth opportunities with a robust pipeline of more than 110 hotels throughout the region. Hilton continues to expand its presence in Argentina with eight hotels open and more than 10 projects in various stages of design and construction.