Development Rebranding Scheduled for 08 April 2024

Vibe Hotel Melbourne Docklands

There’s a New ‘Vibe’ in Melbourne’s Docklands

Hot on the heels of Marvel Stadium's planned $250M upgrade, TFE Hotels has announced they will begin operating the soon-to-be-rebranded 273-room Vibe Hotel Melbourne Docklands and Storehouse Docklands restaurant, with new owners, MA Financial Group, from 8 April.

In making the announcement, TFE Hotels' Group Chief Operating Officer, Chris Sedgwick, said there was a new 'vibe' in Docklands (both figuratively and literally), with the harbourside precinct set to benefit from increased investment.

Adding to the urban renewal, Marvel Stadium recently announced a $250M upgrade - which will include enhanced visitor experiences, including an expanded civic space for community events to encourage "365-day" use of the precinct; whilst Development Victoria and the AFL announced joint plans to create a mixed-use development that will also help transform the waterfront precinct. Developer MAB has also recently announced plans for a proposed five-storey tower development and pocket park next to Docklands Primary School in what is touted as the "creation of a new and diverse neighbourhood."

The addition of the 273-room Vibe Melbourne Docklands - formerly the Sheraton Four Points - gives TFE and MA Financial Group, a strong upscale offering in the revitalised precinct and will help MA Financial seed the launch of the MA Accommodation Hotel Fund, an open-ended fund for wholesale investors targeting high quality assets.

Sedgwick said the new Vibe Hotel Melbourne Docklands - which is a short stroll to Marvel Stadium, shopping, harbourside dining, and entertainment - offered a dedicated conference space; incredible leisure facilities and floor-to-ceiling windows and views of the Yarra River, waterfront, and City of Melbourne.

The hotel will begin operating under TFE management from 8 April 2024.

Hotel Website
Asia Pacific Australia Docklands

Vibe Hotels are hotels designed to connect guests to their work, their fellow guests, and the local area. Each has spaces and experiences that allow guests to be inspired, with innovative interior design in bright rooms and cool communal areas. Drink and dining offerings emphasise fresh and local, allowing guests to connect with their inner foodie.

TFE Hotels (TOGA Far East Hotels) is Australia’s International Hotel Group - headquartered in Sydney and operating in Australia, New Zealand, Germany, Denmark, Hungary, Austria, Singapore, and Switzerland. TFE has a portfolio of seven hotel brands - A by Adina, Adina Hotels, Vibe Hotels, Quincy Hotels, Travelodge Hotels, Rendezvous Hotels and Collection by TFE Hotels, with more in the development pipeline.