Development Pipeline Scheduled for autumn 2024

Mercure Sofia

Mercure to Enter Bulgaria with New Hotel in Sofia

Accor, a world-leading hospitality group, today announces the upcoming opening of Mercure Sofia, the first hotel under the midscale brand in Bulgaria. Expected to open in the autumn of 2024, the new hotel will be located in Manastirski Livadi one of the most sought-after areas of the capital. The hotel boasts convenient access to various landmarks and attractions in the city, offering guests the opportunity to discover Bulgarian culture.

Mercure Sofia will offer 111 modern and comfortable rooms of different categories, with breathtaking views of the mountains and the city skyline. The hotel will blend modern interior design and an eye-catching façade, incorporating design elements inspired by Bulgaria's cultural traditions. Other amenities will include two restaurants serving local and international delicacies, suitable for hosting banquets, a wellness and fitness centre, as well as meeting and event spaces.

Since its founding in 1973, Mercure has taken pride in offering high-quality standards with a true take on the locality. Through its "Discover Local" programme, Mercure welcomes guests - whether it be in Rio, Paris, Bangkok, or any other destination globally - and instantly immerses them in a locally inspired atmosphere. Mercure hotels are conveniently located in city centres, by the sea or in the mountains, with more than 950 hotels in over 65 countries.

Mercure Sofia will be operated by Festa Hotels under a franchise agreement with Accor.

Mercure Sofia will be part of Manastirski Livadi, a rapidly developing neighbourhood that combines a dynamic urban environment with a relaxed residential atmosphere. The area provides quick access to the city centre through Bulgaria Boulevard and sits at the foot of the pristine Vitosha mountain with access to its national park, ski slopes, hiking and climbing routes, and other tourist attractions. The hotel's proximity to the Sofia International Airport will make it a perfect getaway for both business and leisure travellers.

Mercure is a participating brand in ALL - Accor Live Limitless - a lifestyle loyalty program providing access to a wide variety of rewards, services and experiences.

Hotel Website
Europe Bulgaria Sofia

Mercure is the only midscale hotel brand that combines the strength of an international network with a strong quality commitment, and the warm experience of hotels, all different, rooted in their local community and managed by enthusiastic hoteliers. Located in city centers, by the sea or in the mountains, the Mercure network welcomes business and leisure travelers across the world.

Accor is a world-leading hospitality group offering stays and experiences across more than 110 countries with over 5,600 hotels and resorts, 10,000 bars & restaurants, wellness facilities and flexible workspaces. The Group has one of the industry's most diverse hospitality ecosystems, encompassing around 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore.