Hilton Takayama Resort

The JR Central Group currently operates the Hotel Associa Takayama Resort, located in Takayama, a renowned tourist destination in Japan known for its traditional streets, crafts, and local cuisine. The hotel will be rebranded under Hilton's flagship Hilton Hotels & Resorts brand, marking Hilton's first entry into Gifu Prefecture. This hotel will continue to be operated by JR Tokai Hotels Co., Ltd., which has cultivated many years of hotel management experience in Takayama.

The interior design of the hotel will be carried out by Hashimoto Yukio Design Studio, with the renovation concept titled, "Art of Mountain Folk", inspired by the unique shapes and impressions created by the nature and craftsmanship of Takayama. This concept aims to express the beauty produced by the rich nature of Hida Takayama and the Alps, providing a higher quality and more comfortable stay.

As part of this renovation and in addition to the existing 70 square-meter suite rooms, new 90 square-meter suite rooms will be added to the hotel's total of 283 rooms. Additionally, the hotel will be establishing a new executive lounge that will be available to Diamond members of Hilton's guest loyalty program, Hilton Honors, as well as guests staying in selected rooms, and a new fitness center, providing high-quality services that will satisfy both domestic and international guests.