Development Pipeline Scheduled for 2028

Crowne Plaza Maroochydore

IHG Hotels & Resorts and Felix Capital Reimagine Maroochydore Project with Crowne Plaza Vision

IHG Hotels & Resorts and Felix Capital have today announced updated plans for a significant new development on Ocean Street in the heart of the Sunshine Coast, Crowne Plaza Maroochydore.

Crowne Plaza Maroochydore ......

Photo by IHG

Crowne Plaza Maroochydore will feature 180 guest rooms alongside more than 770 square metres of premium, flexible meeting and event space including a 600sqm ballroom. The hotel will also include a 30-metre pool and spa, wellness retreat, gym, sauna, and secure basement parking across two levels. Its food and beverage offering will include a 210-seat all-day restaurant, a 160-seat signature dining venue, an outdoor pool bar and lounge alongside a lobby bar that will collectively create a destination equally suited for corporate events, weddings, family getaways and local gatherings.

The project has been reimagined from a previous concept for voco Maroochydore, recognising the opportunity to deliver a hotel that responds to the region's fast-growing demand for quality conference and event (C&E) infrastructure.

With local and state governments estimating the region will require more than 2,400 additional hotel rooms, or around 10 new hotels, by 2032 to support its economic development, this project will play an essential role in addressing future demand. The expanded precinct on Ocean Street will not only cater to growing tourism and business travel, but also unlock opportunities for year-round activations, meetings, exhibitions, and destination events that contribute to the local economy.

Construction of Crowne Plaza Maroochydore is expected to commence in early 2026 with a targeted opening in 2028.

The project marks the second collaboration between IHG and Felix Capital, following the 2024 signing of Holiday Inn & Suites Caloundra, which is due to open in 2030.

Asia Pacific Australia Maroochydore

Part of the IHG global portfolio, the Crowne Plaza® Hotels & Resorts brand is a dynamic upscale hotel brand located in nearly 65 countries around the world in major urban centres, gateway cities and resort destinations. As the fourth largest upscale full-service hotel brand in the world and one of the fastest growing, the Crowne Plaza brand has a solid foundation for future growth.

IHG Hotels & Resorts is a global hospitality company, with a purpose to provide True Hospitality for Good. With a family of 19 hotel brands and IHG One Rewards, one of the world's largest hotel loyalty programmes, IHG has over 6,000 open hotels in over 100 countries, and more than 1,900 in the development pipeline.