B&B HOTEL Luxembourg Centre Cloche d'Or

B&B Hotels Opens Its First Hotel in Luxembourg

B&B HOTELS continues its European development with the opening of its first property in Luxembourg, marking its establishment in an 18th country.

Located in the fast-growing Cloche d'Or district, the B&B HOTEL Luxembourg Centre Cloche d'Or enjoys a strategic location at the heart of a major economic hub, close to numerous corporate headquarters, shops, and residential infrastructures.

Rated as a superior 3-star hotel, the property offers 150 rooms as well as a range of facilities in line with current travel standards: a large private terrace, a convivial bar/lounge area, a meeting room, and a breakfast room. Accessibility is enhanced by the immediate proximity of a tram stop, complemented by easy access by car.

The project was developed by promoters Nextensa and Promobe, and designed by the Moreno Architecture & Associés firm. It is fully in line with a sustainability approach, aiming for a BREEAM Excellent certification. Among the notable initiatives, the building includes 40% green roofing, contributing to the environmental performance and urban integration of the site.

It is important to note that B&B HOTELS is reinforcing its European growth thanks to a flexible development approach. For example, the upcoming conversion of vacant offices into a 93-room hotel in Unterschleissheim, north of Munich, underlines its ability to tap into business-focused markets. Combined with the recent opening in Réunion, the group confirms its strategy of targeting both high-traffic hubs and secondary locations, thereby strengthening its position as a leading player in the economy hotel segment.

With this opening, B&B HOTELS confirms its expansion strategy in the most attractive European capitals, combining accessibility, quality, and environmental responsibility to reinforce its positioning in the economy and midscale segment.

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The budget hotel group B&B HOTELS is currently represented with 540 hotels in thirteen countries, including France, Germany, Spain, Austria, Switzerland, Belgium, Brazil, and now also the Netherlands. Centrally located in the city or conveniently located on the outskirts of the city - all B&B hotels are characterized by attractive value for money and modern facilities.

Founded in Brest in 1990, B&B HOTELS is one of the most important economic hotel chains in Europe. It has a network of more than 800 hotels in 17 countries, in Europe, Brazil and the U.S. B&B HOTELS grew exponentially since 2022 and intends to continue this dynamic in 2024. Positioned in the value-for-money segment, B&B HOTELS is committed to offering its customers is committed to offering its customers high-quality services at the best price.