Premier Inn Chichester Bognor Road
Premier Inn Gears Up for Second Chichester Location
Whitbread PLC, the parent company of Premier Inn, the UK's largest hotel company, has announced plans to build a new 82-bedroom Premier Inn in Chichester satisfying the company's long-term goal to secure a second hotel in the cathedral city.
The site on Bognor Road, which was acquired from Hanbury Properties, is located adjacent to the main A27 / A259 junction, offering a highly accessible location for business and leisure travellers looking to spend time in the historic city.
This new location complements the existing Premier Inn at Gate Leisure Park to the south west of Chichester city centre and brings the total number of Premier Inn bedrooms in the Chichester catchment to 165, completing Whitbread's network plan for the city.
The Bognor Road acquisition is Whitbread's latest commitment to investing across Sussex and the south coast of England where it sees a strong opportunity to grow Premier Inn.
Later this year the business is set to expand its network of trading hotels in West and East Sussex to 23 locations following the opening of its newest Premier Inn on Bognor Regis Seafront in April.
The construction of the first Premier Inn in Littlehampton Town Centre is also due to commence in February following the completion of the demolition of the former supermarket occupying the site. Whitbread is also seeking a new location for Premier Inn in Rye.
The acquisition of the Chichester location forms part of Whitbread's ongoing expansion of Premier Inn across the UK and Ireland. Currently the business offers its customers close to 86,000 bedrooms from more than 840 hotels and it sees the long-term potential to expand to 125,000 rooms in these two core markets.