Ascott and New Vision Break Ground on Global Flagship Ascott Shenton Way Singapore

Ascott Shenton Way Singapore — Photo by RSP Architects Planners & Engineers (Pte) Ltd. and New Vision Holding Pte. Ltd.

New Vision Holding Pte. Ltd. (New Vision) and The Ascott Limited (Ascott), the wholly owned lodging business unit of CapitaLand Investment, have officially broken ground on Ascott Shenton Way Singapore, a defining showcase for the Ascott brand's evolution towards design-led, wellness-centred hospitality. The flagship development marks the first-time collaboration between owner-developer New Vision and hospitality operator Ascott. Construction is underway, with completion expected in Q4 2029.

The groundbreaking ceremony was officiated by Dr Tan See Leng, Minister for Manpower and Minister-in-charge of Energy and Science & Technology in the Ministry of Trade and Industry, alongside representatives from New Vision, Ascott and main contractor, China Harbour (Singapore) Engineering Company Pte Ltd. The upcoming flagship development is poised to redefine how business travellers and long-stay guests experience an elevated, art-inspired hospitality stay that is rooted in intellectual wellness. This is a reflection of Ascott's "Savour the Art of Living" brand ethos while creating spaces that allow for creative expression and new perspectives.

Situated at 15 Enggor Street in the heart of Tanjong Pagar, the site is within a short walk of Tanjong Pagar MRT station and is surrounded by the financial district's corporate headquarters, cultural landmarks and vibrant F&B scene. The location offers seamless connectivity to Shenton Way, Marina Bay and Raffles Place, placing residents and guests at the nexus of Singapore's business and lifestyle hubs.

The 29-storey mixed-use development will comprise 137 units, featuring a dual-format offering of 42 hotel rooms and 95 serviced apartments - one of the few developments in Singapore's CBD to seamlessly integrate both short-stay and extended-stay accommodations under the same brand within a single development. This reflects the evolution of the 42-year-old Ascott brand as it expands beyond its serviced residence heritage, with this property and other upcoming openings globally showcasing an expanded portfolio of branded residences, resorts and full-service hotels. Ascott Shenton Way Singapore will also feature a thoughtfully curated suite of lifestyle and wellness amenities, including a swimming pool, wellness spa, meditation lounge, café bar, forest verandah, rooftop garden, fully equipped gym, and launderette designed to support holistic urban living for both short- and long-stay guests.

A Defining Flagship for Ascott's Next Chapter

Ascott Shenton Way Singapore embodies a refined interpretation of intellectual wellness hospitality that supports the physical and mental wellbeing of globe-trotting C-suite executives. Anchored in a biophilic design theme, "Nature in Art, Art in Nature", the property will feature purposeful spaces that nurture balance, productivity and renewal - whether guests stay for a night or several months. Ascott's passion for the fine arts is brought to life through curated experiences that inspire renewal, while wellness-focused design ensures future-conscious spaces that are adaptable, sustainable and intuitively designed.

Design Philosophy and Highlights

Ascott Shenton Way Singapore is distinguished by wellness-led architectural and interior design that prioritises how guests move, pause and recharge. Arrival sequences are conceived as gradual transitions from city to calm, while public areas and shared facilities feature softer material palettes, natural light and intuitive layouts that reduce sensory overload.

Biophilic integration of water, light and forest elements creates a multi-layered nature experience that unfolds throughout the property, forming a fully immersive environment designed to reconnect guests with nature within dense urban settings. Intentional zoning - from focus work and meeting areas to restorative wellness spaces, social lounges and outdoor retreats - enable seamless duality between corporate productivity and leisure-led retreat experiences to refresh and rejuvenate.

Artistic and cultural immersion is expressed through curated collaborations with local creatives, including site-responsive artworks, design motifs inspired by Tanjong Pagar's maritime heritage, and installations within arrival spaces and communal areas. These elements ground the property in its local context, transforming shared environments into place-driven experiences that celebrate Singapore through art and design.

Pet-friendly green spaces are thoughtfully integrated to support emotional wellbeing, particularly for long-stay residents seeking a balanced, home-like living experience in the heart of the city.

Underpinning the development is a sustainability-first operating philosophy, with BCA Green Mark Platinum (Super Low Energy) certification targeted, alongside the Whole Life Carbon, Intelligence and Maintainability Green Mark badges. Energy-efficient building systems, water-saving initiatives and the use of sustainable materials shape the property's long-term environmental performance and operational resilience.

A Global Design Collaboration

New Vision and Ascott have assembled a powerhouse trio of globally renowned design leaders to elevate Ascott Shenton Way Singapore as the brand's global flagship.

RSP, a global multidisciplinary architectural and engineering design group, has shaped the building's contextual yet contemporary form. Benoy, the award-winning international design firm, has conceived an immersive landscape vision featuring layered greenery, tranquil water features and open-air wellness zones through a vertical rainforest concept. Elicyon, the London-based luxury interior design studio, completes the collaboration with interior spaces defined by natural materials, soft forms and quiet luxury that balances global sophistication with local soul.

United by a shared design philosophy, the trio has envisioned a property where nature is deeply infused as not just an artistic inspiration, but allowing greenery to flow seamlessly through architecture, landscape and interiors, transforming Ascott Shenton Way Singapore into a sanctuary of calm amid the city.

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