Shama Hub Ladprao
ONYX Hospitality Group Signs Agreement to Manage Shama Hub Ladprao
ONYX Hospitality Group officially announced the signing of a management agreement for Shama Hub Ladprao at a ceremony held at Amari Bangkok on 22nd January 2026. The agreement was signed by Mr. Yuthachai Charanachitta, Chief Executive Officer of ONYX Hospitality Group, and Mr. Somchai Ngamdamrongkiat, owner of Shama Yen Akat and Shama Hub Ladprao, in the presence of executives and team members from both organisations.
Photo by Onyx
Shama Hub Ladprao is the second serviced apartment project entrusted to ONYX Hospitality Group by Mr. Somchai Ngamdamrongkiat. Following the strong performance of Shama Yen Akat over the past five years, the decision to invest in and appoint ONYX Hospitality Group to manage a second project underscores the owner's continued confidence in the Shama and Shama Hub brands, as well as in ONYX Hospitality Group's capability to deliver high-quality services supported by efficient and sustainable long-term management.
Shama Hub Ladprao is the first Shama Hub in Thailand and the third in the region. Developed under the "Shama Hub" concept, the project is designed to support flexible urban living, offering compact yet highly functional residences with efficient space allocation to meet the needs of modern residents. Strategically located in a well-connected urban area, the property provides convenient access to transportation, workplaces, lifestyle amenities, and the surrounding city community. It also features shared spaces that support work, relaxation, and social interaction, including co-working and social spaces. Guests benefit from the trusted international service standards of the Shama Hub brand.
Shama is ideally suited for both short-term and long-term stays, offering prime locations in residential areas with convenient connectivity to key business and tourist districts. Additionally, the brand emphasises hotel-standard services to ensure a comfortable and enjoyable living experience. Shama comprises three distinct sub-brands in the "Shama Ecosystem" —Shama Luxe, Shama, and Shama Hub—each differentiated by room size, location, and design style to serve a wide range of customer segments, from upper upscale to upper middle scale. Currently, Shama serviced apartments operate 23 properties and pipeline projects located in seven prime locations across Thailand, Greater China (People's Republic of China and Hong Kong) and Malaysia.