Development Pipeline Scheduled for March 16th, 2026

The Sitio

The Sitio Hotel at Atlantic Park to Open on March 16th, 2026

Opening its doors on March 16, The Sitio is a 20-room boutique hotel located at Atlantic Park, home to North America’s first Wavegarden Cove surf lagoon. The design-forward hotel blends surf culture, minimalism, art, music and curated year-round programming in the heart of Virginia Beach’s newly developed retail, dining and entertainment district.

Guest Rooms & Curated Amenities

Thoughtfully designed and deliberately understated, The Sitio’s 20 guest rooms feature natural materials, custom surf racks and hand-selected artworks inspired by global art, music and surf culture. All rooms are outfitted with Belgian Libeco linens, custom surfboard racks, Lavazza coffee makers and pods, and curated minibars featuring locally sourced snacks. Seven rooms include private balconies with sweeping views of the Atlantic Park Surf lagoon. Guests also have access to a private lagoon-view infinity-edge pool and sun deck and relaxed lounge spaces.

The Sitio’s private bar and restaurant features elevated coastal-inspired cuisine and cocktails. Additional details about the hotel’s chef-led food-and-beverage offerings will be unveiled in April.

Artful Inspiration

Art is woven into The Sitio’s fabric. Drawing inspiration from its location within Virginia Beach’s ViBe Creative District,  the hotel features a unique art collection spanning both local and internationally recognized artists. These include furnishings and decorative details handcrafted by local artists; thought-provoking pieces by world-renowned French artist JR, a frequent collaborator and friend of Pharrell Williams–who is a partner in Atlantic Park; and vibrant works by Virginia Beach–born artist Schuyler Beecroft. Each selection is intended to spark cultural dialogue and creative exchange. A nod to Atlantic Park’s location on the reimagined site of what was formerly Virginia Beach’s iconic live entertainment venue, The Sitio’s playlists are curated in collaboration with Pharrell’s team, giving guests the opportunity to discover new artists and sounds each time they visit.

Dynamic Experiences & Concierge Services

Located within the first-of-its-kind Atlantic Park development, The Sitio is uniquely positioned to provide access to experiences not found anywhere else.

Guests of The Sitio enjoy seamless access to Atlantic Park Surf, an unparalleled year-round surfing experience. Powered by Wavegarden, the world’s most energy-efficient wave-generation technology, the lagoon can generate more than 20 types of waves, ranging from one to seven feet in height. The lagoon’s newly revamped surf menu provides customizable experiences for beginners, intermediate, advanced and pro-level surfers. The hotel’s concierge team can assist guests with booking a surf session, arranging a private surf lesson or requesting in-room surfboard delivery, complete with custom wax.

The hotel also places guests just steps from the Atlantic Ocean and mere footsteps from The Dome by Rutter Mills (operated by Live Nation), and Atlantic Park’s vast dining, shopping and entertainment offerings, including Nami Nori, The Grill, Faherty, Lululemon, Mi Vida, Milk & Honey, Wiseguy Pizza, Johnnie-O, Quiet Storm Surf Shop, Sandbox VR, Hampton Social and more. Guests also have access to exclusive programming tied to Atlantic Park’s year-round calendar of events.

The Sitio provides guests with the opportunity to effortlessly immerse themselves in the destination. Through exclusive partnerships with local purveyors, the hotel’s concierge team can readily facilitate in-room spa services, dining reservations or delivery orders, local tours and excursions, private events or in-room coffee delivery.

Elevated yet relaxed, The Sitio makes guests feel at home while distinctly experiencing the connection, creativity and coastal rhythm of Atlantic Park and Virginia Beach.

Rates at The Sitio start at $309/night during the off-season and $569/ night in-season.

To book your stay, visit thesitiovb.com.

Hotel Website
USA & Canada United States Virginia Virginia Beach

Debuting in March 2026, The Sitio is a 20-room boutique hotel situated within the transformative Atlantic Park development, home to North America’s first Wavegarden Cove surf lagoon. The hotel blends contemporary design with laid-back surf culture, just steps from live entertainment, shopping, dining and surfing in Virginia Beach’s cultural epicenter – providing a sanctuary for surfers, creatives and coastal travelers seeking an effortless,...