Development Rebranding Scheduled for December 2026

Grandview Lake Placid

Lussi Family Introduces Grandview Lake Placid

After nearly six decades as a franchised hotel with InterContinental Hotels Group, the Crowne Plaza Lake Placid is being rebranded by the Lussi family as the Grandview Lake Placid.

Grandview Lake Placid Exterior 1 ......

Grandview Lake Placid Exterior 1

Photo by Essex Hotel Management, LLC

Located at 101 Olympic Drive, Lake Placid, the hotel first opened in 1969 as an 88-room Holiday Inn. Over the years, the property expanded through multiple additions and currently has 246 guestrooms, two restaurants, a bar, an indoor pool, a fitness center and an extensive meeting space.

Phase I of the modernization has already begun. The hotel is fully operational while the original 88 rooms are being stripped and updated for today’s adventurous traveler. Renovations will pause during July and August 2026, with all 246 rooms completely transformed by December 2026.

The Lussi family engaged Essex Hotel Management, LLC to oversee the modernization. Essex Hotel Management has managed the property since 2022 and has managed the Hampton Inn & Suites in Lake Placid for the Lussi family and been their partner since 2013.

Newcomer Associates and ACC Design have been brought on to handle the hotel updates. By rebranding the property as an independent hotel, the family and Essex Hotel Management believe the guest experience will be enhanced by targeting their investment for the greatest impact.

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Based in Rochester, NY, Essex Hotel Management has been a trusted leader in the hospitality and real estate industry for more than three decades, with a footprint that has spanned 14 states along the East Coast and a diversified portfolio of more than 6,000 premium-branded hotel rooms. The company has built upon its early foundations of success and experience, consistently delivering solution-driven approaches and fostering an...