The Standard, Austin
The Standard Is Coming to Austin
A new chapter is coming to South Congress. The Standard brand is set to debut its first Texas outpost with The Standard, Austin, opening Spring 2027 as a vibrant reimagining of the beloved South Congress Hotel. As The Standard brand’s first U.S. opening in more than a decade, the project places Austin within the brand’s growing constellation of global destinations, from London and Ibiza to Bangkok and Brussels, with locations in Lisbon and Mexico City expected to open later this year. The Standard, Austin will be a conversion and renovation of the existing South Congress Hotel located at 1603 South Congress Ave, Austin, Texas 78704.
Depositphotos
A collaboration between Hyatt and Timberline Real Estate Partners, The Standard, Austin will transform the property into a culturally immersive gathering place for locals and travelers alike. The hotel will feature social wellness experiences, a rooftop pool, and world-class restaurants and bars. The guest rooms will bring a global sensibility brought to life with local craftsmanship.
The project is led by an Austin-based creative team that blends global hospitality expertise with Austin’s cultural fabric. Amar Lalvani, president and creative director of Hyatt’s Lifestyle Group, is joined by James Moody—founder of Guerilla Suit and known for his work behind the Mohawk and Equipment Room—Stan Nix, managing partner of Timberline Real Estate Partners, and local architect Michael Hsu. Hsu brings a nationally recognized, hospitality-driven approach and is known for defining many of Austin’s most iconic hospitality and mixed-use destinations. Interior design will be a collaboration between Goodrich Design and The Standard brand’s award-winning in-house design team led by Verena Haller.
Hyatt’s Austin-based Bunkhouse brand team will support the project, ensuring continuity with the neighborhood’s distinctive design and community sensibility. The Standard brand team is no stranger to the Austin market, having worked closely with the Bunkhouse Hotels team and their beloved Austin properties for over a decade.
Envisioned as more than a hotel, The Standard, Austin will function as a lively campus of ideas and experiences that evolves throughout the day and night. Guests can move seamlessly between cafés, dining spaces, guest quarters, and outdoor gathering spaces animated by music, conversation, and a considered cocktail program, culminating in a rooftop pool perched above South Congress.
The South Congress Hotel will close for renovations in Summer 2026, with The Standard, Austin slated to welcome its first guests in Spring 2027. More announcements are coming soon. For updates and information, visit standardhotels.com.
The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.