Development Pipeline Scheduled for 2031

Hilton Adelaide East End

A New Chapter for Hilton Hotels & Resorts in Adelaide: Hilton Signs New-Build Flagship Adelaide Hotel

Hilton (NYSE: HLT) has today announced the signing of the new Hilton Adelaide East End at 299 Pirie Street, marking the next chapter in the brand’s long-standing presence in South Australia. 

Spanning 27 stories, Hilton Adelaide East End will be a 251-room new-build hotel intentionally designed with vibrant spaces to set the stage for every stay. Developed under a franchise agreement with Auriga Investments and to be operated by Trilogy Hotels, the hotel will form part of Arcadia, a contemporary mixed-use project set to revitalise the eastern end of the CBD. Strategically located just over 1km from Rundle Mall and the East End, and surrounded by dining, nightlife and cultural destinations, the hotel will place guests at the centre of this sought-after destination, capturing both business and leisure demand in one of Adelaide’s most connected precincts.

Hilton Adelaide East End will offer thoughtfully designed guest rooms ranging from 31 to 140 sqm, a recreation deck, multiple food and beverage venues, and 303 sqm of meeting space, providing a contemporary full service guest experience tailored to hosting Adelaide’s growing corporate and lifestyle travel segments. Amenities will include a fitness centre and pool, set within a bustling precinct that cultivates social connection, wellbeing and a relaxed city lifestyle.

The area is well connected, with convenient tram access just 700 metres from the site. As a purpose-built development, the hotel features contemporary architecture and has been designed with sustainability and operational efficiency at its core.

Set to open in 2031, the full service hotel will join Hilton Honors, the award-winning loyalty program with more than 243 million members worldwide. Members who book directly have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount, free standard Wi-Fi, and the Hilton Honors mobile app. Read more about Hilton Hotels & Resorts at stories.hilton.com.

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Founded in 1919 as the flagship brand of Hilton Worldwide, Hilton Hotels & Resorts continues to build upon its legacy of innovation by developing products and services to meet the needs of savvy global travelers at more than 550 hotels across six continents. Hilton is the stylish, forward-thinking global leader in hospitality with Team Members shaping experiences in which every guest feels cared for, valued and respected.

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 22 world-class brands comprising nearly 7,300 properties and more than 1.1 million rooms, in 123 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune's 100 Best Companies to Work...

Formed in 2023, Trilogy Hotels brings independent operational excellence to the hotel industry in Australia and New Zealand for investment-grade assets. Backed by the significant industry experience of each of its founders, Trilogy offers a new chapter of growth for the region’s hotel industry.