Premier Inn Bognor Regis (Seafront)
Whitbread launches stunning new seafront Premier Inn in Bognor Regis
The new Premier Inn on Bognor Regis seafront was officially welcomed to the famous seaside town on Friday (15th May) at a community launch event attended by more than 50 local stakeholders, elected representatives and members of the community.
Located opposite Bognor Regis beach on The Esplanade / Clarence Road, the new hotel brings Premier Inn’s latest generation standard and premium ‘Premier Plus’ rooms to the Bognor Regis seafront, many of which offer stunning sea views.
A modern all-day dining restaurant, aptly called ‘The Social’, occupiers the ground floor space complete with a large, covered terrace for guests and residents to enjoy – only one of two Premier Inn’s to offer this space in the UK.
The opening is the latest investment by Whitbread PLC, which owns the Premier Inn brand, in the south coast of England where it sees an opportunity to grow its presence serving the strong year-round leisure market, as well as business travellers looking for reliability, consistency and good value prices.
In December [2025] the company opened the doors to its first hotel in Hastings Town Centre and construction work is progressing on a 130-bedroom Premier Inn in the heart of Littlehampton Town Centre. The company is also on-site building a new hotel on Brighton’s West Street, metres from Brighton beach.
To celebrate the opening, the team behind the new hotel were joined by the MP for Bognor Regis and Littlehampton, Allison Griffiths MP, Councillor Freddie Tandy, Chair of Arun District Councillors and the Mayor and Town Crier for Bognor Regis who all shared words on the benefit of the new opening to Bognor Regis.
A team of 30 team members have been employed to welcome guests and diners, with the hotel chain working with the local job centre to fill most of the new roles. All Whitbread employees are automatically enrolled to the company’s apprenticeship programme and encouraged to progress their career in the industry.
Whitbread acquired the site of the new Bognor Regis Premier Inn in 2022, securing planning permission from Arun District Council to build the four-story in November 2023. Principal contractor Carter Lauren Construction led the multi-million build overseen by Whitbread’s in-house development team.
Across the UK, Premier Inn offers its customers a choice more than 850 hotels making it the largest hotel business in the country with a room network in excess of 85,000 bedrooms.
At the time of issue, the price for a single night stay in a standard Premier Inn bedroom at the Bognor Regis (Seafront) hotel start at £74 for a non-flex (pay now, no changes) rate excluding breakfast – via the Premier Inn website. A selection of both standard and Premier Plus bedrooms at the Bognor Regis hotel offers sea views.