Hard Rock Hotel Gramado
Hard Rock International and Mundo Planalto Celebrate Groundbreaking of Hard Rock Hotel Gramado
Hard Rock International and Mundo Planalto today officially celebrated the groundbreaking of Hard Rock Hotel Gramado, marking a new phase of the construction of the new hospitality development in one of Brazil's premier winter destinations, widely sought after for its colder climate and year-round tourism appeal driven by a vibrant calendar of cultural and seasonal events.
Hard Rock International and Mundo Planalto Break Ground on Hard Rock Hotel Gramado
Photo by Hard Rock
The ceremony brought together executives, local authorities, partners, and members of the Gramado community at the future project site, followed by a reception at Hard Rock Cafe Gramado.
Hard Rock Hotel Gramado will bring Hard Rock's signature combination of hospitality, music, entertainment, and lifestyle experiences to Gramado. The development is planned to feature 858 guestrooms, restaurants, a coffee shop, lobby bar, additional bar concepts, a spa, retail space, leisure areas, music-infused amenities, state-of-the-art technology, and meeting facilities, including three ballrooms and breakout rooms. The first phase, expected to open in late 2028, will include 431 guestrooms.
Developed in partnership with Mundo Planalto, the project reinforces Hard Rock's strategy of working with experienced local partners while consolidating its presence in Brazil, a priority market for the brand. Mundo Planalto is leading the development and construction of the project, as well as the commercialization and management of the fractional ownership model, in which buyers acquire fractional ownership interests that grant access to premium accommodation and shared-use vacation experiences, while Hard Rock International brings its global brand standards to the project and is expected to operate the hotel once construction is completed.
Designed to reflect Gramado's architectural charm and mountain lifestyle, the future resort will combine upscale accommodations, leisure, wellness, gastronomy, and entertainment in a setting aligned with the destination's premium positioning. The project is also expected to generate economic impact for the region through job creation and tourism development, further strengthening Gramado's position as one of Brazil's most sought-after leisure destinations.
With venues in nearly 80 countries, Hard Rock International is one of the world's most recognized hospitality and entertainment brands, known for its music-centered experiences, live entertainment, and iconic memorabilia collection. In Gramado, this global expertise will support the creation of a hospitality experience that combines international brand standards with the cultural and tourism appeal of one of Brazil's leading leisure destinations.