Ocean Allure Eden Bay
Ocean Signature Resorts to Reposition Jamaica Property Under Ocean Allure Brand
Ocean Signature Resorts will reposition its 444-suite Ocean Eden Bay in Jamaica as Ocean Allure Eden Bay in November 2026, extending the company’s higher-end adults-only, all-inclusive concept to the Montego Bay area. The move follows the December 2025 debut of Ocean Allure Costa Mujeres and signals a broader effort to establish Ocean Allure as the group’s more refined resort proposition, centered on upgraded design, service and food-and-beverage experiences.
Spring Rises Ocean Eden Bay Adults Only Image 1
Photo by Ocean Signature Resorts
The transformation is focused primarily on elevating the guest experience rather than undertaking a wholesale physical redevelopment. Enhancements include premium beverages across all bars, upgraded minibars, Rituals bath amenities in every room category, champagne on arrival and additional in-room comforts. The resort’s Privilege tier is also being strengthened with expanded premium spirits and amenities, alongside existing benefits such as butler service, private beach and pool areas, dedicated concierge services, exclusive lounge access and private check-in and check-out.
Located in Coral Spring, Trelawny, around 30 minutes from Montego Bay airport, the adults-only resort offers 444 suites, six restaurants, four bars, spa and recreation facilities and direct beach access. Guests also retain access to the neighboring family-oriented Ocean Coral Spring, effectively broadening the overall resort offering. For Ocean Signature Resorts, the rebranding represents both an upgrade of an established Jamaican asset and a further step in building Ocean Allure into a distinct premium tier within its Caribbean all-inclusive portfolio.