Development Pipeline Scheduled for 2030

SIRO Brickell Miami

SIRO Expands to the U.S., Plans Brickell Hotel and Residences for 2030

Kerzner International Holdings Limited (“Kerzner”) is pleased to announce the signing of SIRO Brickell, Miami, the first SIRO hotel and branded residences in the United States. Slated to open in 2030, the property will anchor Miami's vibrant Brickell district - a dynamic hub where business, culture, and wellness converge - marking a bold new chapter for the SIRO brand.  

Kerzner Siro Brickell Miami ......

Kerzner Siro Brickell Miami

Photo by Kerzner

This milestone follows the successful debut of SIRO One Za'abeel in Dubai (February 2024) and SIRO Boka Place in Montenegro (May 2025). It marks the fourth project in a growing global pipeline, joining SIRO Palmilla in Los Cabos (20207), SIRO Olaya in Riyadh (2028), and SIRO Roponghi, in Tokyo (2029), accelerating Kerzner's global expansion and reinforcing SIRO's mission to redefine hospitality through fitness, recovery, and purpose-driven living. 

SIRO Brickell, Miami is set in the city's intersection of downtown Miami where business, leisure and culture meet. One of Miami's most picturesque walkable neighbourhoods, the hotel is centrally located near happening restaurants, rooftop lounges, art galleries, designer boutiques, and the Biscayne Bay. Located a short 15-minute drive from the airport, the hotel will feature up to 180 rooms and suites, 350 SIRO Homes, and a state-of-the-art Fitness Lab and Recovery Lab, all housed within the mixed-use building. SIRO Homes, first unveiled within SIRO Boka Place, embody the brand narrative of better living with a strong community and intelligent home integration.  

To bring this project to life, Kerzner has worked with Miami-based 13th Floor Investments and Forse Holdings as its local development partners, leveraging the team's expertise to deliver a landmark mixed-use project. 

As both business and leisure travellers continue to prioritise their wellbeing whilst on the road, SIRO's pillars of fitness, recovery, nutrition, sleep, and mindfulness, with a community-driven ethos, not only meet real need, but position the brand as a blueprint for better living.

Kerzner's U.S. expansion continues with the upcoming launch of One&Only Moonlight Basin Resort and Private Homes in Montana this November, and a new property underway in Hudson Valley, New York - underscoring the company's commitment to innovation, immersive experiences, and a bold reimagining of the future of hospitality. 

For more information visit www.sirohotels.com

USA & Canada United States Florida Miami

SIRO, a haven for the fitness focused, SIRO (pronounced Sigh-Row) is the newest hospitality experience from Kerzner International. SIRO – based on the brand pillars of Strength, Inclusive, Reflection and Original – invites travellers to aspire to live at their fullest potential through a specialized blend of hospitality, fitness, and wellness. A place of connection, the immersive lifestyle destinations create a welcoming social space...

Kerzner International Holdings Limited, through its subsidiaries, is a leading international developer and operator of destination resorts, ultra-luxury hotels and residences and innovative entertainment and gaming experiences. Kerzner’s flagship brand Atlantis includes Atlantis, The Palm, Dubai, a 1,500-room, water-themed resort on The Palm, overlooking the Arabian Sea and mainland Dubai and Atlantis, Sanya Hainan in China; and in development,...