Development Pipeline Scheduled for summer 2027

The Hoxton, Hamburg

Ahoi, Hamburg! The Hoxton to open its second German hotel in summer 2027  

The Hoxton is heading to Hamburg. Opening in summer 2027, The Hoxton, Hamburg will be the brand's second hotel in Germany and third in the German-speaking region, following Berlin and Vienna. Founded in London in 2006 and celebrating its 20th anniversary this year, The Hoxton is known for its neighbourhood-rooted approach and community-led programming. The upcoming Hamburg debut marks the next step in the brand's European growth, with openings also planned in Oslo and Madrid next year.

Set in a 1950s building on Alter Wall, The Hoxton, Hamburg will bring the energy of the city into its ten floors and 188 rooms. Alongside the bedrooms, there'll be a Mediterranean-inspired restaurant on the ground floor, a rooftop seafood restaurant overlooking the Elbphilharmonie, Michel and Town Hall, a private dining room for up to 20 guests and an all-day lobby bar. The hotel will also be home to The Apartment, The Hoxton's signature events space, with three meeting rooms, its own pantry kitchen and a private terrace overlooking the canal.

In the heart of the Nikolaiviertel, The Hoxton will be surrounded by a mix of old and new, with historic buildings sitting alongside modern architecture, independent shops, galleries and cultural spots. The Binnenalster and Town Hall are right on the doorstep, while the spectacular Elbphilharmonie is around a 15-minute walk away. The historic merchants' houses of Deichstrasse and the UNESCO World Heritage Site Speicherstadt are also close by, making The Hoxton a perfect base to explore the neighbourhood on foot.

The interiors, designed by Swedish studio Stylt Trampoli, take their cues from Alter Wall and the surrounding neighbourhood, with the history of the area woven into the hotel's public spaces. The 188 rooms will be spread across six categories, including "Cosy," "Roomy" and "Biggy," and will sit between the first and eighth floors. There will also be 32 interconnecting rooms, ideal for families and friends travelling together.

On the ground floor, the welcoming lobby is designed to be a homey hangout for locals and guests alike, with a mix of vintage and bespoke furniture, cosy corners and artwork by local artists, alongside the vibrant all-day bar. A canal-side restaurant will be open from morning through to evening, offering breakfast, brunch, lunch and dinner. Up on the roof, a destination restaurant will serve up Iberian-inspired seafood with unbeatable views over the city, courtesy of a wraparound terrace and floor-to-ceiling windows.

Europe Germany Hamburg

The Hoxton is a series of open-house hotels inspired by the diversity and originality of the streets and scenes that surround them. Just like our doors, our minds are open too. Ever since we opened our first hotel in Shoreditch, way back in 2006, we’ve never just been about offering a bed for the night. We want to be more than that: providing a place where guests can hangout alongside the locals and submerse themselves in the neighbourhood...

Ennismore is a creative hospitality company with a global collective of entrepreneurial and founder-built brands with purpose at their heart. It curates and manages unique properties and experiences in some of the most exciting destinations around the world. Ennismore and Accor entered a joint venture in 2021 to create a new autonomous entity, with Accor holding a majority shareholding.

Accor is a world-leading hospitality group offering stays and experiences across more than 110 countries with over 5,600 hotels and resorts, 10,000 bars & restaurants, wellness facilities and flexible workspaces. The Group has one of the industry's most diverse hospitality ecosystems, encompassing around 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore.

The Chocolate on the Pillow Group represents a portfolio of over 20 hotels in the DACH region. With more than 650 employees, the group operates hotels under its own brands "GHOTEL hotel & living" and "nestor" as well as other hotels under the brands of the international hotel operator Accor (Novotel, ibis Styles, ibis, ibis budget, TRIBE, the hoxton) , Marriott (Moxy) and Intercontinental (Holiday Inn, Holiday Inn Express).