voco Vrindavan
IHG Hotels & Resorts Signs voco Vrindavan, Bringing Premium Hospitality to a Leading Pilgrimage Destination
IHG® Hotels & Resorts, one of the world’s leading hospitality companies, has signed a management agreement with Vrindam Developers Private Limited for the development of voco Vrindavan. Set to open in Q1 2031, the 130-key hotel will bring voco’s distinctive hospitality experience to Vrindavan, one of Uttar Pradesh’s most prominent pilgrimage destinations, strengthening IHG’s growing premium portfolio in North India. The signing also marks Vrindam Developers Private Limited’s entry into the hospitality sector.
Ihg Signs Voco Vrindavan Bringing Premium Hospitality Highres
Photo by IHG
The signing reinforces IHG’s focus on expanding its portfolio across high-potential destinations, with Vrindavan’s strong pilgrimage appeal and growing visitor base creating an opportunity for quality branded hospitality. Located in the Braj region, Vrindavan and neighboring Mathura welcomed more than 90 million visitors in 2024, up from 79 million in 2023, with arrivals expected to reach 110 to 140 million annually over the next decade. Strong connectivity to Delhi NCR, Agra and Mathura, alongside ongoing infrastructure development including the Banke Bihari Corridor and improved expressway links, is expected to further support the destination’s growth.
voco offers a premium experience that combines the informality and charm of an individual hotel with the quality and reassurance of a global brand. Known for its thoughtful, unstuffy approach, the brand brings distinctive character, thoughtful touches and consistently premium guest experiences, centered around its hallmarks of ‘Come on in’, ‘Me time’ and ‘voco life’.
voco Vrindavan will form part of a larger mixed-use development featuring hotel guestrooms and serviced apartments with shared amenities. The hotel will offer 130 guestrooms, including 13 suites, along with three dining venues comprising an all-day dining restaurant, a restaurant, and lobby lounge. The hotel will also feature more than 2,340 sqm of meeting and event space across six venues, including a 1400 sqm ballroom, alongside a swimming pool and fitness centre, catering to pilgrimage and leisure stays as well as meetings and social celebrations.
The development will add to IHG’s growing presence in the region, alongside an upcoming Holiday Inn Express in nearby Mathura, further strengthening its presence across the Braj tourism circuit.
The signing underscores IHG’s focus on expanding its premium portfolio in high-potential destinations, bringing voco’s distinctive character and thoughtfully relaxed hospitality to one of Uttar Pradesh’s prominent pilgrimage destinations, while creating a quality branded hospitality offering for the region’s evolving visitor base.
IHG® currently has 53 open hotels operating across seven brands in India, including Six Senses, InterContinental Hotels and Resorts®, Vignette Collection, Crowne Plaza®, voco™ Hotels, Holiday Inn Resort® and Holiday Inn Express®, and a strong pipeline of 110 hotels due to open in the next 3-5 years.