Development Pipeline Scheduled for Q1 2027

SONO Moon Bali Seminyak

SONO Hotels & Resorts Asia Signs HMA for SONO Moon Bali Seminyak

SONO Hotels & Resorts Asia has signed a Hotel Management Agreement (HMA) with PT Drupadi Management for SONO Moon Bali Seminyak, a 225-room urban lifestyle hotel in the heart of one of Bali’s most established tourism destinations.

The agreement marks the introduction of the SONO Moon brand to Bali and another step in SONO Hotels & Resorts Asia’s continued expansion in Indonesia. The existing hotel will be repositioned under the SONO Moon brand and is targeted to open in the first quarter of 2027.

Located in central Seminyak, the hotel is within easy reach of the area’s beaches, restaurants, cafés, and shopping, providing a convenient base for guests to experience one of Bali’s most dynamic destinations.

With 225 rooms, SONO Moon Bali Seminyak will feature two swimming pools, a gym, spa, kids’ club, meeting facilities and all-day dining. As part of the repositioning, selected existing spaces will be reimagined and enhanced with new lifestyle and commercial offerings, creating more opportunities for guests and visitors to connect, socialize and experience the destination.

The repositioning will introduce a fresher, more contemporary and experience-driven identity, combining modern comfort with opportunities for guests to discover Seminyak’s local food, culture, creative communities and entertainment.

Asia Pacific Indonesia Bali

SONO Hotels & Resorts Asia is a global hotel management company wholly owned by SONO International, one of South Korea’s leading hospitality groups, renowned for its scale, regional expertise, and innovation-driven approach. Backed by SONO International’s portfolio of over 14,500 operating rooms in 7 countries worldwide, the group operates across South Korea, the United States, France, and key Asia markets including Thailand,...