Philip H. Sanford named President & CEO at WoodSpring Suites LLC

Sanford, a former executive officer with Coca-Cola Enterprises and then CEO of The Krystal Company, will focus on national growth for the fast-growing economy extended-stay brand. “Right now, the consensus across all demographics is to be smart and responsible and Value Place is the epitome of smart and responsible,” said Sanford. “It’s the right idea at the right time and having the opportunity to work with industry giants like Jack DeBoer and (CEO) Greg Kossover to grow their brand into the future is a great opportunity.” Sanford helped Krystal, a quick-service restaurant chain he bought in 1996, grow to over 400 locations by 2006. He sold his interest, but not his passion for growing companies. Value Place was founded in 2002 and has more than 130 properties open in 25 states with another 35 expected to open this year. Approximately a third of the properties open now are corporate owned and that could increase with the addition of Sanford.